Webinar: Local Search Domination

Friday 19th November 1pm AEDT (12 noon QLD)
(Plus Access To The Full Recording If You Can't Make It 'Live')

Discover how to understand and dominate Google’s latest ranking system so you can:

• Rank higher for free SEO traffic
• Preserve and maximise Pay Per Click performance and keep costs down
• Manage reputation and rankings with user reviews
• Generate more search via Google Maps and Google Mobile searches

Background

Google has recently made a significant change to the way it ranks websites. These changes have far-reaching implications to your SEO rankings, Pay Per Click performance and reputation management.

In a nutshell, Google is using more local data to rank websites for any search terms that include or suggest a local search. (By some estimates, up to 62% of searches have a 'local intent'.)

If you serve customers in your local area, or potential customers frequently use place names or locations in their searches, this update is particularly important.

A few examples of the types of searches that are most affected are:

Pest Control Sydney
Brisbane Lawyer
Home Loans Adelaide
Property Investment Victoria
<your industry> <your location>

Examples (And Why You Should Care)

Take a look at this sample local search:

Key Points To Note:

1. The top 'organic' rankings are now powered by the Google Places local directory. During the webinar, we’ll explain how to set up and pimp out your Places listing to RANK WELL.
2. Check out that big map on the right hand side where AdWords ads used to be. That map pushes any AdWords ads that are outside of the top three down, which means: A) the top 3 spaces are now hyper competitive and B) if you’re not in the top 3, you may have noticed a significant reduction in traffic volume from PPC. (And no, it’s not all about upping your bids to rank in the Top 3).
3. CUSTOMER REVIEWS are now a significant part of the ranking algorithm. Not only do they influence your rankings but they also STRONGLY influence your online reputation. Positive reviews = good. Highly critical reviews can kill your sales (unless you have a reputation management plan in place).

Positive reviews like the ones above give potential clients a warm fuzzy feeling about doing business with you.

Now consider the effect of a large number of negative reviews, like the ones below...

A string of negative reviews will dampen your rankings, traffic and conversion rate FAST. Sometimes, these reviews may be totally unwarranted or unfair. Regardless, you need a strategy to deal with the good and the bad.

What You’ll Discover During This Webinar:

Consider this webinar your complete guide to navigating the new Google search landscape. Here are some of the things we’ll cover:

• Your Google Places listing: what it is and how to “claim” your listing so you can start optimising it.
• How to pimp out your Google Places listing for higher rankings (this is easy enough to start while while you're actually ON the webinar!).
• How to use “stealth” tactics to flesh out your profile with relevant, valuable information that aids your rankings and conversion.
• How to go about building links and citations to strengthen your local presence.
• A list of other local search directories to consider (and which you can safely ignore)
• How to monitor your local search performance and track views, clicks and results.
• The role “User Reviews” play in the new ranking system.
• Why you MUST get positive reviews and how to get them.
• How to handle NEGATIVE reviews (warranted or unwarranted).
• Implications for your PPC campaigns – specific shifts you must make to preserve click volume and return on investment.
• The future of Google search and what this means for your web marketing (I dare you to ignore this advice).

Your Investment

Current clients of Marketing Results may attend at no cost – you have been sent a separate invitation.

If you’re not a current client of Marketing Results, your investment is just $97. For your investment, you get attendance on the live webinar, plus a full audio-visual recording of the entire webinar. You’ll also get our template for acquiring positive, user-generated reviews.

Click here to register now:

(Includes webinar attendance, recording and resources)

Money Back Guarantee:

If you attend the entire webinar and are not convinced that the information covered will be worth at least 10 times your investment, simply let us know any time within 30 days for a prompt and courteous refund. No questions asked.

If you’re wondering if this is a worthwhile investment, consider this:

• For many search terms, AdWords clicks cost $3, $4 even $10 each. If you can get just 20 or 30 clicks to your site using this stuff, you’ve already made back your entire investment!
• If you’re already spending money on AdWords, you’ll lose a tonne of cash if you don’t know this information.
• If you were to engage a company to do for you what you’ll discover on this webinar, you’d pay anywhere from $500 - $2,000.
• Just the template you’ll get for building your list of positive reviews would cost you a few hundred dollars if you asked a copywriter or marketing consultant to create it just for you (assuming they had the foggiest idea about this new strategy).
• This is the future direction of search. If you don’t get your head around this, you risk falling way, way behind your competitors (remember when business owners thought websites were ‘just a passing fad’?)

When you consider all the above, I think you’ll agree that $97 is a very modest investment for your webinar attendance, the recordings and all the bonus resources and materials.

Here's where you can register right now:

*** Please Note: The webinar recording will ONLY be made available to people who register prior to the LIVE webinar on Friday 19th November at 1pm AEDT (12 noon QLD time). The webinar content will not be made available for AT LEAST 3 months to allow people on the call to get a head start. ***

P.S.

Local Search and user reviews are an increasingly critical part of Google’s ranking system that is only going to get MORE prevalent in the coming months and years.

This is your chance to get ahead of the curve now. I hope to “see” you on the webinar!