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Ravish Designs boosts onilne sales by 30%+

We've increased sales by 30% and improved our CTR by 50%. - Peter Landis, Ravish Designs

Background

Ravish Designs are an importer and online retailer of unique sterling silver products including earrings, rings, watches, necklaces, bracelets and wedding accessories.

Their website had been a successful extension to their Sydney-based retail shop, but they were looking for ways to improve the results of their Google Adwords campaigns and to grow their website into a substantial revenue stream.

They engaged Marketing Results to perform a "website makeover" with the goal of producing some quick wins.

Objectives

  1. Improve look and feel of the website to provide visitors with a cleaner browsing and shopping experience
  2. Improve click through rates from Google Adwords and other PPC Search Engines
  3. Streamline e-commerce ordering process
  4. Tweak website content to improve conversion

Processes used to achieve objectives

  1. Added a newsletter subscription box to allow visitors to register for special offers
  2. Implemented text and graphical improvements to shopping cart to streamline online ordering process
  3. Tweaked website look and layout to present key information in more clearly
  4. Testing multiple versions of home page and key sales pages.
  5. Adjusted Adwords account to increase Click Through Rate and conversion

Results

  • Increased online sales orders by 30%+ without any additional Adwords spend
  • Increased Adwords click through rate by 50%+ without additional spend
  • Improved customer feedback and interaction with glowing compliments from visitors

Ravish Designs Owner Peter Landis Says...

"Our orders have increased by 30%!"

"I am writing to thank you for the yeoman service you have offered my company in assisting us in many aspects of our online marketing. From increasing our Adwords CTR by 50% without any additional spend to improving the look and feel of our website, which in turn improved our sales.

Orders have increased by 30%+ and the comments we have had from existing customers has been nothing short of glowing.

I was initially convinced to go with Marketing Results after our first phone call which lasted nearly an hour. Your willingness to spend time with me over the phone was always appreciated.

I would be happy to recommend your company and your Gold Client Service to anyone looking for a personal, well informed marketing service."

Yours most sincerely,
Peter Landis

This Marketing Case Study has been approved
by Ravish Designs - Designer Israeli Jewelery

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