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Generate More Leads And Sales, Without Increasing Traffic Costs
How To Grow Your Website Profits With Conversion Rate Optimisation (CRO)
Many website owners continue to throw more and more money at traffic generation... when the fastest and most reliable way to increase website profits is often to improve the percentage of visitors into turn into qualified leads and new customers..
Every percentage increase in conversion rate pumps more profit into your business (without driving up your traffic budget).
And when you boost your conversion rate, you're also setting your business up for rapid expansion — by transforming currently unprofitable traffic into profitable traffic, and currently profitable traffic into highly-profitable traffic.
Conversion optimisation gives you the economic engine you needto drive more traffic and make more profit from every visitor!
How Can We Help You? First Take A Look At How We've Helped Others
BRW Fast 100 online retailer LatestBuy.com.au boosted revenues by 45.3% in just 90 days.
Specialised online training provider Breaking Into Wall Street recorded a conversion lift of 37.4% for their $197 financial modeling course.
Niche publisher The Handcrafter's Companion multiplied sales over 20-fold with sequential conversion optimisation tests, combined with traffic expansion.
If you are already generating leads or sales online, we can almost certainly help you generate greater results from what you're already doing. Contact us for a confidential discussion of your needs.
More About The Marketing Results CRO Methodology
We have developed a reliable process for delivering conversion rate improvements that incorporates research and analysis, development of new alternatives and conversion testing.
Phase 1: Research and Analysis
- We first seek to understand your goals and desired outcomes
- Then we drill down into your current process, using a range of quantitative (e.g. Google Analytics, heatmap software) and qualitative (e.g. surveys) tools
- Where appropriate, we may engage usability testers to provide more insight into why users enquire or buy, and why they click away
Heatmap analysis reveals the most popular site content for new and returning visitors.
Phase 2: Create New Alternative(s)
- Based on insights and results gleaned in Phase 1, we develop new page designs, copy, offers and other test elements to go head to head against your current control
- We massively shorten your learning curve by applying dozens of tested conversion techniques to new alternatives
- If traffic volume is sufficient, we may develop multiple versions to test simultaneously (known as multivariate testing)
Testing new alternatives delivers a more leads and sales from the same traffic.
Phase 3: Conversion Testing
- All new alternatives must be scientifically tested against your current ('control') version to confirm a winning result
- We plug the test elements into Google Website Optimizer (and other) split testing software
- Tests are run until a statistically significant difference is confirmed at either the 95% or 99% levels of significance
This process is iterative; future experimental plans are frequently based on the results of previous experiments. Each improvement builds on the success of previous ones.
New alternatives are tested using split testing software. This test resulted in a 131% conversion gain!
How to find out more
If you'd like to explore how we may be able to able to help you boost your conversion rate and increase profits, contact us to arrange an exploratory phone chat, without cost or obligation.
If you still need more reasons why you should be working on your website conversion rate, take a look at this brief video:
Hi. It's Will Swayne from Marketing Results, and today I want to talk to you a little bit about the case for website conversion optimisation.
Most small business customers and business owners, when they're thinking about their website, focus on traffic generation, and that has been the overriding sort of theme of website marketing for the last 5, 10, 15 years. People are always thinking about how to get more traffic to their website, whether it be through pay per click, Google AdWords, organic SEO, or through social media or whatever.
This video is about the other side of the coin, which is conversion optimisation, in other words, making more of the current traffic that you already have. I'm going to show you a few slides and talk about a few issues as to why this is a good idea for you to start considering.
First of all, take a look at this slide. It shows that over the last five or six years, working with one particular client in pay per click. You'll see that, when we first started, the cost per click for this client was about $0.16. Lately, their cost per click has actually climbed up to $1.36. So it's the same click, it's just that now that click costs 800% of what it did 5 or 6 years ago.
Now, that's fine, but we now have to convert so much better in order to maintain profitability. So if you're using pay per click, you'll probably find that your cost per click is going up as well, and you need to look at your conversion rate in order to counteract that effect.
You also would have noticed that SEO is becoming more competitive. In the past, maybe in the last three or four years, it was possible to rank well if you had a well optimised website. You could rank well for 5 or 6 or 10 phrases in your market. Now, it's very hard to rank well for many competitive phrases. You might find that you can get one or two keywords, but you can't get a broad range of keywords, which is why conversion becomes even more important.
Another reason to consider conversion optimisation is that conversion optimisation represents the best opportunity for quick wins from your website, so in other words, getting a 20%, 30%, 40%, 50% gain from your website in a relatively short period of time, especially if your website is currently under-optimised.
So, when you're doubling your conversion rates, let's look at some of the benefits that you accrue. First of all, you actually cut your paid traffic bill in half. So the greater the conversion, the less effectively you pay for traffic, and you can save some money on that front, especially when traffic is costing quite a bit of money these days.
A second great benefit is that previously unprofitable traffic sources now become profitable. So you can actually tap into more traffic and grow your, I suppose, revenue and therefore your profit.
When you optimise your conversion rate, also the ROI from all your different traffic sources increases, you generate more revenue, and you now have a bigger war chest to actually pump back into traffic generation or improving your services on backend services and that sort of thing.
Often you can be in sort of an economical battle with your competitors and if your war chest towards traffic is small, then you will tend to be bitten by a competitor who has a high conversion rate, can access more traffic sources, and therefore can generate more revenue and run their economic sort of engine faster and harder than you can run your own engine.
Lastly, when you double your conversion rate, more affiliates and partners want to work with you. If you've ever done a promotion with an affiliate or a partner and your conversion rate is low, typically the partner gets a poor result and says, "Well, we tried and didn't go so well. So, you know, all the best."
If a partner works with you and they get a great result, they probably want to work with you again and more people will be attracted to working with you on a partnership or a host beneficiary basis.
So that's a quick summary of why you should consider website conversion optimisation, and the idea is to start with your current reality, which might be point A, and gradually keep testing and trying new things in order to go through B, C, D, E, F and ratchet up your conversion rate on an ongoing basis.
Thanks for listening.
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