http://www.marketing-results.com.au/blog Will Swayne blogs about online sales lead generation for product and service businesses and enjoying life while growing your company. Wed, 27 May 2009 01:18:52 +0000 http://backend.userland.com/rss092 en This is the final instalment of a five-part series on Sales Funnel Optimisation. [See the introduction here]. Phase 4: Total Integration After you've evolved from internal orientation to objective measurement through to user involvement, you're ready to enter the phase that can potentially unlock the most rewards: total integration. This is where ... http://www.marketing-results.com.au/blog/2009/05/18/sales-funnel-optimisation-phase-4-total-integration/ This is the third instalment of a four-part series on Sales Funnel Optimisation.  [See the introduction,  Part 1 and Part 2 here]. Phase 3: User involvement User involvement (also called "qualitative analysis") simply means getting users' input into the optimisation process -- what they do and don't like, why they would or ... http://www.marketing-results.com.au/blog/2009/05/17/sales-funnel-optimisation-phase-3-user-involvement/ This is the second instalment of a four-part series on Sales Funnel Optimisation.  [See the introduction and Part 1]. Phase 2: Objective measurement Yesterday we looked at some of the advantages and disadvantages of relying on internal knowledge and resources to develop your online strategy. Today we'll look at the next phase ... http://www.marketing-results.com.au/blog/2009/05/16/sales-funnel-optimisation-phase-2-objective-measurement/ This is the first instalment of a four-part series on Sales Funnel Optimisation.  [See yesterday's introduction here]. Phase 1: Internal Orientation Internal orientation is where people within your business (typically the business owners in the case of SMEs) decide what your website should look like and how it should be optimised on ... http://www.marketing-results.com.au/blog/2009/05/15/sales-funnel-optimisation-phase-1-internal-orientation/ The central question of online sales funnel optimisation is, "how do we get better results than we're currently getting, as quickly as possible?" While sitting in a banana-chair in Punta del Este, I got to thinking about this question and the distinct but interlocking approaches and toolsets you need to maximise ... http://www.marketing-results.com.au/blog/2009/05/14/evolution-of-website-sales-funnel-optimisation/ Things are pretty busy right now, hence the slowdown in posts recently, but I came across this today and thought that people interested in Internet Marketing would enjoy it: And it's only "3 easy payments of $69.99". I actually think they could sell this... http://www.marketing-results.com.au/blog/2009/04/17/funny-gabe-maxs-internet-thing/ I noticed that Marc Dussault recently posted a video to YouTube on how to speed read on screen using a very cool program called Rapid Reader. What's interesting is that quite unbeknownst (great word that, unbeknownst) to me, he mentioned Marketing Results and our URL in the video as the ... http://www.marketing-results.com.au/blog/2009/04/06/traffic-windfall-i-just-noticed/ Check out this productivity matrix I drew up last week, harnessing all my powers of graphic design ;) Where are you spending most of your time? What needs to change to get achieve more and feel more happy and fulfilled with less effort? http://www.marketing-results.com.au/blog/2009/03/21/effort-vs-results-productivity-matrix/ This is a very cool explanation of the origins of the current credit crisis. It's not only a very clear explanation of a complex issue, but I love the visual design and presentation. Bravo to the creator, Johnathan Jarvis. http://www.marketing-results.com.au/blog/2009/03/13/cool-the-credit-crisis-visualised/ I've just released the new-and-improved version of my audio program, Search Engine Strategies For Lead Generation Websites. This program is designed especially for time-poor, results-focused business owners and managers who want to learn how to deploy practical and proven Search Engine Optimisation strategies to drive top search engine results. This 4-part, 97-minute ... http://www.marketing-results.com.au/blog/2009/03/10/seo-for-lead-generation-websites-out-today/