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	<title>Marketing Results Blog &#124; Online Lead Generation For Offline Businesses</title>
	<link>http://www.marketing-results.com.au/blog</link>
	<description>Will Swayne blogs about online sales lead generation for product and service businesses and enjoying life while growing your company.</description>
	<lastBuildDate>Wed, 30 Dec 2009 07:17:25 +0000</lastBuildDate>
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		<title>Reporting From Victoria Falls, Zambia</title>
		<description><![CDATA[Just a quick note from the Royal Livingston Hotel in Livingstone, directly adjacent to the Victoria Falls on the Zambian side.  I&#8217;m currently enjoying a few weeks of RnR and will be back to blogging some time in late January&#8230;..
]]></description>
		<link>http://www.marketing-results.com.au/blog/2009/12/30/reporting-from-victoria-falls-zambia/</link>
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	<item>
		<title>Naughty, Naughty: A Tale Of SEO Sabotage</title>
		<description><![CDATA[Recently, one of our recent web design clients reported that when their new site went live, they lost ground in the organic search engines for some key terms for which they had previously ranked well.
We thought this was very odd: the on-page SEO on the new site was certainly a lot more focused than the [...]]]></description>
		<link>http://www.marketing-results.com.au/blog/2009/11/25/naughty-naughty-a-tale-of-seo-sabotage/</link>
			</item>
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		<title>Differentiation Is Key</title>
		<description><![CDATA[When a prospect searches on a search engine for your product or service, more often than not he has already decided to buy.  What he hasn’t decided yet is who to buy from.
The natural extension of this is: you don’t need to sell your website visitors on the concept of buying widgets.  You need to [...]]]></description>
		<link>http://www.marketing-results.com.au/blog/2009/11/18/differentiation-is-key-to-successful-online-results/</link>
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		<title>Position Available: Full-Time Copywriter (Brisbane-based)</title>
		<description><![CDATA[*** UPDATE 30th November 2009: this position has now been filled and the ad is no longer active on SEEK ***
The team at Marketing Results is growing and we&#8217;re currently looking for a full-time copywriter, based at our Brisbane office.
Is this the position for you, or someone you know?
If so, please feel free to check [...]]]></description>
		<link>http://www.marketing-results.com.au/blog/2009/11/16/position-available-full-time-copywriter-brisbane-based/</link>
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		<title>Reasons Why Getting New Business From The Internet Won&#8217;t Work</title>
		<description><![CDATA[One of the questions I get asked almost every week is “will online marketing work in MY industry?”
Usually the question is followed up quickly by reasons why it WON’T.
Reason Why Internet Marketing Won’t Work #1:
“Our get all our new customers by referral.  People just don’t look for our service on the Internet”
This statement came from [...]]]></description>
		<link>http://www.marketing-results.com.au/blog/2009/11/11/reasons-why-internet-marketing-wont-work/</link>
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		<title>Is Blogging Worth It For SMEs?</title>
		<description><![CDATA[Is blogging &#8220;worth it&#8221; for SME owners/marketing managers whose primary goal is generate sales leads and sales online?
By this I mean: how does blogging stack up against other online marketing methods available to business owners in terms of Return On Investment, Return On Time and Return On Effort?
There&#8217;s no one-size-fits all answer to this question, [...]]]></description>
		<link>http://www.marketing-results.com.au/blog/2009/11/04/is-blogging-worth-it-for-smes/</link>
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		<title>Abbreviations Make Bad Domain Names</title>
		<description><![CDATA[Almost every week I come across business owners who are committing what I consider to be one of the cardinal sins of domain selection &#8211; choosing an abbreviation.
For example: www.xyzpl.com.au or www.wxyz.com
Unless you&#8217;re IBM, this can be a very costly strategy for a few reasons:

Abbreviations are meaningless, especially to people who don&#8217;t know you. Does BBS.com [...]]]></description>
		<link>http://www.marketing-results.com.au/blog/2009/10/31/abbreviations-make-bad-domain-names/</link>
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		<title>Which Countries Should You Target With Google AdWords?</title>
		<description><![CDATA[If you&#8217;re selling a product internationally (particularly a digital product) and you&#8217;re using Google AdWords, one of the factors to consider is which countries to target.
My preference is to duplicate campaigns and target them toward specific countries or country groups &#8212; this accounts for the different market dynamics within different regions and allows you to [...]]]></description>
		<link>http://www.marketing-results.com.au/blog/2009/09/28/which-countries-should-you-target-with-google-adwords/</link>
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		<title>Yes, It Is Spam, And It Must Die</title>
		<description><![CDATA[What is it with comment spammers these days? (Click to enlarge the image below).

Although this blog is &#8220;dofollow&#8221; (i.e. if you make a comment it will pass some &#8220;link juice&#8221; to your site), there are still standards.  The rule is, &#8220;if it doesn&#8217;t add value, it doesn&#8217;t get published&#8221;.
(Thank you to legitimate commenters though&#8230;your guys [...]]]></description>
		<link>http://www.marketing-results.com.au/blog/2009/09/04/yes-it-is-spam-and-it-must-die/</link>
			</item>
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		<title>Nice Design Candy &#8211; Hand Drawn Opt In Form</title>
		<description><![CDATA[Jared Goralnick alerted me to the fancy new hand-drawn opt in form at www.AwayFind.com.
It may be replaced shortly, so I&#8217;ve reproduced a (static) version below (click to enlarge).

This is pretty cool from a design perspective &#8212; I wonder how hand-drawn forms compare with the plain ole popup?
We can get 15%+ conversion on a popup form [...]]]></description>
		<link>http://www.marketing-results.com.au/blog/2009/09/03/nice-design-candy-hand-drawn-opt-in-form/</link>
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