http://www.marketing-results.com.au/blog Will Swayne blogs about online sales lead generation, optimising your online sales funnel and enjoying life while growing your business. Wed, 04 Jun 2008 06:02:03 +0000 http://backend.userland.com/rss092 en We're currently hiring due to ongoing expansion -- this time we're looking for an SEO/SEM expert who is keen to expand out into more client-facing work. Here are the details -- if you know anyone that fits the bill, please point them toward this page. Internet Marketing Consultant / SEO / SEM ... http://www.marketing-results.com.au/blog/2008/06/04/position-vacant-seosem-role-in-brisbane/ Here's my second video on lead generation for "real" product and service businesses using the internet. This time, the topic is Exponential Website Traffic Strategies. Episode 2: Exponential Website Traffic Strategies Press "Play" to listen. Download a FULL TRANSCRIPT of the video in PDF format here More profit-boosting resources: If you're a Small Business ... http://www.marketing-results.com.au/blog/2008/06/04/video-traffic-generation-strategies-for-online-lead-generation/ It's funny how often marketers shun tried and tested, reliable strategies that bring in new customers much more effectively than other, more elaborate approaches. It's almost always the case that businesses will spend much more to acquire a new customer than to get an existing customer to purchase again OR to ... http://www.marketing-results.com.au/blog/2008/05/20/are-you-getting-bored-with-your-most-profitable-lead-generation-methods/ Despite numerous anti-spam laws, the quantity of spam email floating around the Internet only seems to grow and grow. I must get 200 spam emails a day, and I'm know many people get even more. Now I'm using a great tool called MailWasher Pro to stem the tide. MailWasher ... http://www.marketing-results.com.au/blog/2008/05/18/how-to-stop-it-in-its-tracks-mailwasher-pro-review/ Lead generation on the internet, like all direct marketing, is a constant interplay between you (the marketer) and your prospects and clients. By understanding how suspects and prospects and clients are responding to your marketing message, you can tweak and optimise your approach accordingly - and the faster you ... http://www.marketing-results.com.au/blog/2008/05/16/how-to-know-when-subscribers-unsubscribe-from-your-autoresponder-sequences/ Something that really raises my hackles is the use of the default buttons "Submit" and "Reset" on web forms. For starters, the "Reset" button should be banned altogether. Why on earth would you want a perfectly good prospect or client to reset an entire form? Although this seems self-evident, ... http://www.marketing-results.com.au/blog/2008/05/15/alternatives-to-submit-and-ugh-reset-buttons-in-online-forms/ 2008 has been a big year so far -- can you believe it's more than 1/3 over? I've been flat out team building and working on some exciting internet consulting and lead generation projects for clients as well as a few "side projects" including information marketing, and as a result ... http://www.marketing-results.com.au/blog/2008/05/11/new-video-introduction-to-exponential-lead-generation-on-the-internet/ Rob Kingston sent me this rather amusing "movie trailer" - you'll find it funny (or annoyingly accurate) if you're obsessed with FaceBook or you know someone who is: http://www.marketing-results.com.au/blog/2007/12/20/facebookoff-some-holiday-chuckles/ I'm sure you've seen or at least heard of online survey tools that allow you to capture and collate large volumes of information from prospects or clients. Finding the technology is simple (two popular providers are Zoomerang.com and SurveyMonkey.com) but it's how you USE surveys to create value and enhance your marketing that really counts. One ... http://www.marketing-results.com.au/blog/2007/11/15/15-ideas-for-using-surveys-in-your-online-marketing/ I try to keep on top of new features and tools surrounding the Google Adwords and Google Analytics products because I use them a lot in my day to day work. Here's one that I didn't know about until recently - this Ad Preview Tool that lets you see how your ... http://www.marketing-results.com.au/blog/2007/07/23/google-adwords-ad-preview-tool/