Do testimonials still “work” as a conversion tool, or are modern consumers too savvy to be swayed by this marketing tactic?

We decided to conduct a conversion test to quantify the difference between a sales letter page with no testimonials vs a nearly identical page but with testimonials included.

Bottom line: the “with testimonials” version outperformed the “no testimonials” version by 166%.

Take a look at the video below to see how the test was conducted and the specific elements that made the “with testimonials” version work so well…

Watch The Video: Testimonials Increase Website Conversion
on YouTube

When it comes to increasing website profits, the first question that comes to most business owners’ minds is:

“How can we get to number 1 on the search engines?”

In the following video, I explore some of the arguments for focusing not on generating more traffic, but on improving the proportion of visitors who take action on your site by opting in, enquiring or buying.  Click below to watch now:

Or, you can watch this website conversion optimisation video on YouTube.

“All the good domain names are taken”.

That’s a line I hear quite often.  While it’s true that many good (obvious?) domain names are taken, many are still available.

One tool I use quite a bit for checking domain name availability is AjaxWhois – here’s a brief 2m 47s video that explains what it is and what it can do for you.

Here’s my second video on lead generation for “real” product and service businesses using the internet.

This time, the topic is Exponential Website Traffic Strategies.

Episode 2: Exponential Website Traffic Strategies

Press “Play” to listen.

Download a FULL TRANSCRIPT of the video in PDF format here

More profit-boosting resources:

• If you’re a Small Business Owner: Discover how to multiply your website profits with the Marketing Results Gold Internet Consulting Program.
• If you’re looking for an Enterprise-level solution for improving web profits: Read more about the Marketing Results Platinum Internet Consulting Program.

2008 has been a big year so far — can you believe it’s more than 1/3 over?

I’ve been flat out team building and working on some exciting internet consulting and lead generation projects for clients as well as a few “side projects” including information marketing, and as a result content production and blog posts have suffered.

I’ve recently started creating more content on generating, nurturing and converting more leads online — here’s a brief introductory video on Exponential Internet Lead Generation strategies for product and service businesses. This is the first in a series of three – the other 2 will be posted here shortly.

Here’s a brief summary of the topics I cover in the video:

1. Your Selling Philosophy
2. Your Lead Definition
3. Your Lead Generation Map
4. Testing and Tracking
5. Optimization Strategies, and
6. Integrating Lead Generation and Sales Functions

Episode 1: Introduction To Exponential Lead Generation On The Internet

Press “Play” to listen.

Download a FULL TRANSCRIPT of the video in PDF format here

More profit-boosting resources:

• If you’re a Small Business Owner: Discover how to multiply your website profits with the Marketing Results Gold Internet Consulting Program.
• If you’re looking for an Enterprise-level solution for improving web profits: Read more about the Marketing Results Platinum Internet Consulting Program.