New Audio Program, Search Engine Strategies For Lead Generation Websites, Released Today

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I’ve just released the new-and-improved version of my audio program, Search Engine Strategies For Lead Generation Websites.

This program is designed especially for time-poor, results-focused business owners and managers who want to learn how to deploy practical and proven Search Engine Optimisation strategies to drive top search engine results.

This 4-part, 97-minute audio program shows details how to:

• Generate immediate “windfall” income by generating more sales leads and sales at lower cost.
• Save thousands of dollars on paid traffic generation such as Google Adwords
• Leverage your existing website content while incurring minimal additional expense.
• Reduce or totally eliminate pay-per-click expenditure.
• Bypass the steep SEO learning curve (is it worth your time to spend dozens of hours studying what you could easily digest in less than 2 hours?)
• Become your own “SEO guru” and master the tools and tactics the big players use
• Gain an instant credibility boost: studies show that consumers believe that the websites at the top of the search engines are more credible and pre-eminent than paid advertisers.

The price is just $47 (that’s Aussie dollars), putting this program well within reach of any business owner, and it comes with a no-questions asked, 60 day money back guarantee.

Update: 4 May 2009: A number of commenters have asked me to elaborate on what makes this program different - here’s a brief update:

How is this SEO program different?

There are a lot of SEO experts and “gurus” on the Internet - many with impressive experience and qualifications - so what makes this program different and why should you buy it? Here’s a brief analysis as to what makes this program different:

• An SEO program for business owners - many SEO programs delve into excessively technical details.  My program provides a “business owner”-level overview of the core techniques of SEO, plus implementation steps for the 20% of SEO techniques that deliver 80% of the results.  Business owners can either use this program to quickly get up to speed on SEO in order to tell good SEO firms from bad, or delegate the implementation to an in-house person to implement the action steps laid out in the program.
• Focused on lead generation applications - most SEO programs take a generalist approach — this program focuses specifically on SEO for lead generation websites (i.e. websites where the principle focus is generating qualified enquiries for a product or service).  In the program I provide specific advice on the kinds of SEO strategies that work best in lead generation applications.
• Based on what works - the program is 100% practical and is focused around the exact same strategies that have produced first page rankings for dozens of our clients in real lead generation scenarios.
• Concise and to the point - the entire audio program is only 97-minutes long - long enough to cover all the key points, but not so long that you need 20 audio CDs to listen to the entire thing (and business owners typically don’t have time for that anyway).
• Very affordable - other programs are priced at up to $1,000 (or more).  This program is only $47.   I deliberately priced it so low to ensure that price is not an option.  Any business owner can acquire these skills for a fraction of the cost of engaging most SEO firms.
• All future updates included FREE - because the SEO world is changing so fast, I intend to occasionally update the program.  When I do, all purchasers of the program will receive the updates free.  A one-time investment ensures unlimited updates, for the time being at least…

Click here for the full story and to purchase the program

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Online Advertising Still Robust But Growth Flattening

Here are some recent stats that give a quick snapshot of the Australian online media landscape (data from this report from the Interactive Advertising Bureau of Australia).

Exhibit A: Online advertising spend grew 27% from 2007 to 2007

Exhibit B: Compare Q4 2007 with Q4 2008 and you’ll note a healthy 22% increase.

Exhibit C: Now take a look at a comparison of Q3 2008 with Q4 2008 - growth is still positive, but it’s slowed to just 2% (an annualised rate of 8%).

Conclusion: there’s still plenty of activity online and advertisers are still spending money to make money.  But as competition for customers hots up, renewed focus on testing and tracking ROI is essential.

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Lead Generation Survey Of 324 Australian Small Business Owners Released

Earlier this year I conducted a survey focused on Australian Online Lead Generation practices, in collaboration with Dr Marc Dussault of Platinum Programs. The results were telling but not particularly surprising - most Australian SMEs don’t know what they’re doing when it comes to generating leads over the Internet.

And that’s understandable.  I don’t know how to perform brain surgery, build a house or prepare a company tax return because that’s not my core business.  But if I want to do any of those things, I find someone who can do it and outsource it to them.

The Survey:

324 Australian Small to Medium sized businesses from a diverse range of industries were dissected, scrutinised and thoroughly examined via an online survey of 28 questions. 81% of the study participants came from organisations with less than $1 million in annual revenue.

Key Findings:

The findings expose the fundamental reasons why a deadly ‘heart attack’ is almost assured for the majority of Australian small business websites and what needs to be done to stop the bloodshed.

• SMEs understand the importance of online marketing – 77% assess their website as being moderately to critically important for generating enquiries and influencing sales at the present time. A WHOPPING 98% predict that their online channel will be moderately to critically important for generating enquiries and influencing sales within two years’ time.
• 82% suffer from marketing blindness because they don’t track any KPIs (Key Performance Indicators) for their website. 65% aren’t tracking ANY conversion rates such as newsletter opt-in rates or shopping cart checkout rates.
• 83% suffer from acute traffic depression and are either moderately dissatisfied or very dissatisfied with the traffic volume their website receives.
• 86% admit they have no clue about their Search Engine Optimisation results and can only estimate their Return On Investment in ballpark figures
• A staggering 83% suffer from major cellular damage, running with online promotions that are actually eating their profits. They never realise the consequences of their actions because they don’t TEST to optimise results when they introduce new website features or content.
• 58% suffer form an embarrassing memory loss that’s costing them tens of thousands of dollars in lost profits, as they hardly ever or never send email broadcasts to their suspects, prospects or clients, thus missing out on a major revenue opportunity that could boost their constitution in a matter of days.
• 96% of respondents assess their website as being only minimally to moderately effective at achieving their revenue generation goals.

Dissection of the answers obtained from this extensive survey lead to the conclusion that one of the main problems lies in the lack of systems, strategies and processes that can create and sustain a profitable online lead or sales generation pipeline.

Most Australian SMEs are not doing the basics right (testing and tracking, keep-in-touch marketing, optin-and-followup), let alone the advanced strategies required to get outstanding results.

From a therapeutic standpoint, we recommend that Australian businesses begin taking a much keener interest in the health of their Internet marketing. Prevention is better than cure and as the saying goes, “An ounce of perspiration is worth a gallon of blood”.

A diet high in well-targeted online advertising with attention-grabbing headlines and clear calls to action that leverage proven Internet marketing strategies such as opt-in email marketing, information and education, testimonials, “proof” elements and sales process automation will ensure a long, healthy and prosperous life for any small business.

The full internet marketing survey diagnoses the source of the ailments and proposes several potential cures, providing that the unsuspecting victims are warned in time and take proactive action to protect themselves.

Download the Full Lead Generation Survey Report Here (PDF)

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Yaro Starak Launches “Blog Profits Blueprint”

Here’s an imporant announcement if you’ve ever wanted to make your blog more effective or profitable, OR you don’t yet have a blog and you’re interested in learning more about how blogs add value and make money.

My friend and colleague Yaro Starak has just released his Blog Profits Blueprint.

The Blueprint is a content-rich 55-page report that Yaro has put together to teach the core concepts and ideas that go into building a successful and profitable blog. It’s the culmination of what he has been through over the past two and a half years of blogging and reaching the point where he makes a full time income from blogging part time.

I read through the entire report yesterday - here are some of the highlights from my perspective as someone who is primarily interested in using a blog to enhance the reach and effectiveness of my exisiting business.

• What is a blog and why are they so popular? - pages 9 to 12
• How blogs make money - page 12
• Yaro’s “Pillar” strategy for creating blog posts that generate buzz, backlinks and pre-eminence - pages 18 - 23
• How to generate high-quality traffic for your blog faster and easier than you’re doing now.
• How to convert your blog traffic into value - either straight revenue from advertising and other sources, or pre-eminence for your business.

Bottom line: the Blog Profits Blueprint contains tonnes of usable information that you should at least be aware of, even if you’re not interested in direct revenue generation from blogging.

Yaro is also just about to launch a mentoring course called Blog Mastermind whereby a limited number of mentorees will be coached by Yaro in order to build their blogs up into serious cash-generating concerns. If you may be interested in this program (but even if you’re not), then the next step is to download the Blog Profits Blueprint.

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Attend Business Mastery Secrets in Brisbane, Melbourne or Sydney

This is to let you know about an upcoming business seminar series that is designed to get your business going and growing in 2007.

Business Mastery Secrets is a 2-day weekend seminar that features six of Australia’s leading experts in sales, marketing, business growth, cost reduction, tax minimisation and asset protection.

The events will be held in:

Brisbane [Apr 21-22] Sydney [Apr 28-29] and Melbourne [May 5-6]

…and promise to deliver a tonne of value that you can put to work growing your new or established business right away.

Business Mastery Secrets” is unique because…

• There are 6 essential business topics, not just 1.
• All the bases are covered: Sales, Marketing, Business Growth, Cost Reduction, Tax Minimisation, Asset Protection
• The price tag is *very* modest when you take advantage of the “Early Bird” Special.

Normally I would be attending in Brisbane but because of a prior engagement I’ll have to attend in either Sydney or Melbourne - a nice excuse for a few days away!

Apart from the presentations themselves, I’m looking forward to networking with 200+ other businesspeople and entrepreneurs at the seminars and boning up on some of the areas with which I’m not so familiar (e.g. tax minimisation, asset protection).

Will

Business Mastery Secrets

Brisbane [Apr 21-22] Sydney [Apr 28-29] and Melbourne [May 5-6]

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