Internet Lead Generation Blog | Marketing Results http://www.marketing-results.com.au/blog Will Swayne blogs about online sales lead generation, optimising your online sales funnel and enjoying life while growing your business. Wed, 04 Jun 2008 06:02:03 +0000 http://wordpress.org/?v=2.1.3 en Yaro Starak Launches “Blog Profits Blueprint” http://www.marketing-results.com.au/blog/2007/06/01/yaro-starak-launches-blog-profits-blueprint-55-page-report/ http://www.marketing-results.com.au/blog/2007/06/01/yaro-starak-launches-blog-profits-blueprint-55-page-report/#comments Fri, 01 Jun 2007 06:45:30 +0000 Will http://www.marketing-results.com.au/blog/2007/06/01/yaro-starak-launches-blog-profits-blueprint-55-page-report/ Here’s an imporant announcement if you’ve ever wanted to make your blog more effective or profitable, OR you don’t yet have a blog and you’re interested in learning more about how blogs add value and make money.

My friend and colleague Yaro Starak has just released his Blog Profits Blueprint.

The Blueprint is a content-rich 55-page report [...]

]]> Here’s an imporant announcement if you’ve ever wanted to make your blog more effective or profitable, OR you don’t yet have a blog and you’re interested in learning more about how blogs add value and make money.

My friend and colleague Yaro Starak has just released his Blog Profits Blueprint.

The Blueprint is a content-rich 55-page report that Yaro has put together to teach the core concepts and ideas that go into building a successful and profitable blog. It’s the culmination of what he has been through over the past two and a half years of blogging and reaching the point where he makes a full time income from blogging part time.

I read through the entire report yesterday - here are some of the highlights from my perspective as someone who is primarily interested in using a blog to enhance the reach and effectiveness of my exisiting business.

  • What is a blog and why are they so popular? - pages 9 to 12
  • How blogs make money - page 12
  • Yaro’s “Pillar” strategy for creating blog posts that generate buzz, backlinks and pre-eminence - pages 18 - 23
  • How to generate high-quality traffic for your blog faster and easier than you’re doing now.
  • How to convert your blog traffic into value - either straight revenue from advertising and other sources, or pre-eminence for your business.

Bottom line: the Blog Profits Blueprint contains tonnes of usable information that you should at least be aware of, even if you’re not interested in direct revenue generation from blogging.

Yaro is also just about to launch a mentoring course called Blog Mastermind whereby a limited number of mentorees will be coached by Yaro in order to build their blogs up into serious cash-generating concerns. If you may be interested in this program (but even if you’re not), then the next step is to download the Blog Profits Blueprint.

]]> http://www.marketing-results.com.au/blog/2007/06/01/yaro-starak-launches-blog-profits-blueprint-55-page-report/feed/ DoFollow Plugin Activated On Marketing Results Blog http://www.marketing-results.com.au/blog/2007/04/13/dofollow-plugin-activated-on-marketing-results-blog/ http://www.marketing-results.com.au/blog/2007/04/13/dofollow-plugin-activated-on-marketing-results-blog/#comments Fri, 13 Apr 2007 12:14:45 +0000 Will http://www.marketing-results.com.au/blog/2007/04/13/dofollow-plugin-activated-on-marketing-results-blog/ One well-meaning but ultimately futile feature of the WordPress blog platform is the mandatory addition of the rel=”nofollow” attribute to links within all comments.

From the Wikipedia entry “nofollow”:

nofollow is an HTML attribute value used to instruct search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index. It is [...]

]]> One well-meaning but ultimately futile feature of the WordPress blog platform is the mandatory addition of the rel=”nofollow” attribute to links within all comments.

From the Wikipedia entry “nofollow”:

nofollow is an HTML attribute value used to instruct search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index. It is intended to reduce the effectiveness of certain types of spamdexing, thereby improving the quality of search engine results and preventing spamdexing from occurring in the first place. Google announced in early 2005 that hyperlinks with rel=”nofollow” attribute would not influence the link target’s PageRank. In addition, the Yahoo and MSN search engines also respect this tag. rel=”nofollow” actually tells a search engine “Don’t score this link” rather than “Don’t follow this link.” This differs from the meaning of nofollow as used within a robots meta tag, which does tell a search engine: “Do not follow any of the hyperlinks in the body of this document.”

Why nofollow is silly

Much has been said about why nofollow is silly, including this seminal post. I agree. For starters, comment spam is absolutely rife [11,009 spam comments gobbled up by Akismet since installing it around 2 months ago].  nofollow doesn’t work.

Nofollow Deactivated On This Blog

I have just installed the DoFollow Plugin which deactivates the default nofollow setting within comments in WordPress.

What this means is, if you comment in even a half sensible way on this blog, your comment will contribute toward the search engine rankings of your site!

Will

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