What Are You Doing To Stay Ahead Of The Pack?

A short while ago I attended Perry Marshall’s Ultra-Advanced Pay Per Click Marketing Seminar in Maui, Hawaii.

The price of admission was $5,000.

Plus flights and accommodation.

Plus a minimum requirement of $5,000/mo in Google AdWords spend in order to qualify to be in the room.

Was it worth it? You betcha. This is the type of advanced training that gives us – and our clients – an edge over competitors who are happy with being ‘good’ as opposed to ‘GREAT’.

7 years ago, I told subscribers, “you cannot afford NOT to be using AdWords. The ROI is phenomenal.”

We had customers whose marketing costs were a tiny 0.2% of sales. Zero-point-two percent!!

Fast-forward to today and the situation is very different. It’s no longer ‘money for jam’.

While many companies are doing VERY well from the Internet (some we are lucky enough to call our clients), you have to really WORK to get ahead and stay ahead of the pack.

There’s a big mass of companies who are marketing on the net and are “keeping the lights on”, but are certainly not making a killing.

Clicks are more expensive than ever. The organic search engines are more competitive….

It’s harder to get people to respond or sign up to receive information – even if you give it away…

Prospects want more value and proof “up front” before they’ll trust you with your business…

Yep, the water level is rising, and if you don’t stay ahead of the pack, you’ll drown.

In fact, I recently consulted with a business owner recently who had always done well out of Google AdWords, until the last little while. He wasn’t doing anything differently, and that was the problem.

While his web marketing stood still, the cost per click in his market quietly rose from $1 per click to $8 per click over a couple of years, and his account went from ‘profitable’ to ‘bleeding cash’. It was only at that point he realised something had to be done… and fast!

So the question I want to ask you is: what are you doing to stay ahead of the pack in your industry, and on the Internet?

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