Comments on: Don’t Start Marketing When You Need Clients

By: Socialcruiting

Socialcruiting — Mon, 16 May 2011 07:12:19 +0000

And this leads to up and down, roller coaster income.

I also look to apply this to hiring. When I see a business with signs, “Now Hiring” its a bit too late. They should have been looking for talent the entire time.

By: Beer Club

Beer Club — Thu, 19 Aug 2010 12:43:42 +0000

Great post. There are so many traditional service businesses that suffer from start – stop marketing…. I even use to work for one. But the ability to have separate “sellers” and “doers” is a hard one as clients often buy into the sellers and expect them to “do” the work.

By: Daniel

Daniel — Fri, 18 Jun 2010 15:53:32 +0000

I agree with Jared Detroit’s comment about consistency. Focusing too much only on one task especially one arising from need for clients becomes a desperate effort rather than a beneficial one.

By: Singapore Florist

Singapore Florist — Thu, 20 May 2010 14:02:04 +0000

I agree with you that consistency is pretty much important in marketing. If you remain consistent in your marketing efforts, I assume you will be getting fruit of your efforts soon. Of course, nobody would be interested in purchasing something from Ghosts who aren’t good in their marketing efforts.

By: Ella

Ella — Thu, 20 May 2010 00:19:30 +0000

Thanks, very nice & effective article. you are right, marketing should never be started when client requirement is high, it should go on smoothly with very small up & downs instead of stop & than start.
Internet marketing is tough and should be keep on going, never stop. As soon as you stop, you have to begin all over again.

By: ads

ads — Tue, 18 May 2010 21:17:10 +0000

The flip side of the rising AdWords bids is that it’s getting better and better to use AdSense, so it has it’s upside

By: geld online verdienen

geld online verdienen — Sat, 15 May 2010 09:53:28 +0000

Good article. It’s important, in marketing, to always fire on all cylinders. We’re very guilty of that in that, in the hosting industry. Our sales double, we back off a bit to adjust, and then come back out swinging.

By: Cincinnati SEO

Cincinnati SEO — Wed, 12 May 2010 04:07:22 +0000

Great point. This is something anyone who’s ever been in sales has probably discovered. Any sales job I’ve ever started at, they usually give you 3-6 months to get your “pipeline” full of deals and they generally tell you to not really expect to close much before then.

If you keep that in mind when marketing, you’ll try to keep that pipeline full at all times with the understanding that a large portion of the leads you get today won’t close for 3-6 months.

Another thing is to remember not to give up on those leads that you don’t close right away. If you know that it’s totally normal to for a lead to take 3-6 months to convert to a sale, it’s easier to plan your sales/marketing strategy accordingly.

By: Jesus Buenrostro

Jesus Buenrostro — Sun, 09 May 2010 03:28:55 +0000

I wish one of my clients would have read this blog entry of yours. He wanted to update the website three weeks before an important trade show. Rest assured, the update didn’t get done in time.

By: xamoeba

xamoeba — Wed, 05 May 2010 07:31:01 +0000

Great article and I definitely agree with your point. Where we struggle is that we are a small company with limited resources, so we do tend to focus on marketing for awhile, then back to sales, product improvements, etc. Any suggestions on how to manage this as a small company with 2-3 employees?