Comments on: The Myth Of The “One Stop Shop” http://www.marketing-results.com.au/blog/2010/03/15/the-myth-of-the-one-stop-shop/ Will Swayne blogs about online sales lead generation and website optimisation strategies Wed, 09 May 2012 22:50:56 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Salehoo http://www.marketing-results.com.au/blog/2010/03/15/the-myth-of-the-one-stop-shop/comment-page-1/#comment-390785 Salehoo Fri, 05 Nov 2010 05:29:50 +0000 http://www.marketing-results.com.au/blog/?p=537#comment-390785 Your article is worth to think about, and I would like to share it to you that after reading it I did paused and think. I have realized that most businesses who prosper are those who are specializing in something. What is wrong about some businessman is they think they can gain more if they have everything in their stores from nails to shampoos, what they did not know is that consumer would prefer buy to those companies whom they believe is good at it. Your article is worth to think about, and I would like to share it to you that after reading it I did paused and think. I have realized that most businesses who prosper are those who are specializing in something. What is wrong about some businessman is they think they can gain more if they have everything in their stores from nails to shampoos, what they did not know is that consumer would prefer buy to those companies whom they believe is good at it.

]]> By: Italiano http://www.marketing-results.com.au/blog/2010/03/15/the-myth-of-the-one-stop-shop/comment-page-1/#comment-382989 Italiano Thu, 05 Aug 2010 12:04:42 +0000 http://www.marketing-results.com.au/blog/?p=537#comment-382989 i think it's better to focus on one niche and try to be the best in your niche. It's not possible to sell everything i think it’s better to focus on one niche and try to be the best in your niche.
It’s not possible to sell everything

]]> By: Sally Sales Job http://www.marketing-results.com.au/blog/2010/03/15/the-myth-of-the-one-stop-shop/comment-page-1/#comment-370271 Sally Sales Job Mon, 10 May 2010 07:57:55 +0000 http://www.marketing-results.com.au/blog/?p=537#comment-370271 I have to agree with the comment that Andrew made, with regards to being a Jack of all trades, one does want to be known as that, especially if one is a specific trade, this just makes this person look a little out of his depth and this is something his clients wont want, cause they will think that he is not reliable. Rather have ones main business that is really the main feature and like Andrew says then once this is stable then branch out creating different fields. Thanks for the information, even the comments left food for thought, and were helpful. I have to agree with the comment that Andrew made, with regards to being a Jack of all trades, one does want to be known as that, especially if one is a specific trade, this just makes this person look a little out of his depth and this is something his clients wont want, cause they will think that he is not reliable. Rather have ones main business that is really the main feature and like Andrew says then once this is stable then branch out creating different fields.
Thanks for the information, even the comments left food for thought, and were helpful.

]]> By: Chris Khoo http://www.marketing-results.com.au/blog/2010/03/15/the-myth-of-the-one-stop-shop/comment-page-1/#comment-365384 Chris Khoo Mon, 29 Mar 2010 22:00:56 +0000 http://www.marketing-results.com.au/blog/?p=537#comment-365384 There's a good video online on this by Daniel Pink called two simple questions that can change your life - http://www.danpink.com/archives/2010/01/2questionsvideo Chris There’s a good video online on this by Daniel Pink called two simple questions that can change your life – http://www.danpink.com/archives/2010/01/2questionsvideo

Chris

]]> By: Jared Detroit http://www.marketing-results.com.au/blog/2010/03/15/the-myth-of-the-one-stop-shop/comment-page-1/#comment-364552 Jared Detroit Tue, 23 Mar 2010 02:11:43 +0000 http://www.marketing-results.com.au/blog/?p=537#comment-364552 I just went through my own services to remove services that didn't fit in with our main USP. I'm now focused on getting even more focused on our main services and competencies. I definitely agree with the previous poster with landing pages for getting very focused. I just went through my own services to remove services that didn’t fit in with our main USP. I’m now focused on getting even more focused on our main services and competencies. I definitely agree with the previous poster with landing pages for getting very focused.

]]> By: Blumenversand Muttertag http://www.marketing-results.com.au/blog/2010/03/15/the-myth-of-the-one-stop-shop/comment-page-1/#comment-364121 Blumenversand Muttertag Thu, 18 Mar 2010 12:20:17 +0000 http://www.marketing-results.com.au/blog/?p=537#comment-364121 I learned that the hard way some years ago. Had a wonderful site offering too much. When my PPC visitors arrived, they got confused - although I had some special on topic landing pages. The solution was to create a few very sub-niche specific websites where I directed my PPC campaigns to. The result was that I got very focused visitors that also converted better and the QS for these sites and keywords was also better than the original approach. I learned that the hard way some years ago. Had a wonderful site offering too much. When my PPC visitors arrived, they got confused – although I had some special on topic landing pages.
The solution was to create a few very sub-niche specific websites where I directed my PPC campaigns to. The result was that I got very focused visitors that also converted better and the QS for these sites and keywords was also better than the original approach.

]]> By: Indonesia CRM http://www.marketing-results.com.au/blog/2010/03/15/the-myth-of-the-one-stop-shop/comment-page-1/#comment-363679 Indonesia CRM Mon, 15 Mar 2010 15:37:19 +0000 http://www.marketing-results.com.au/blog/?p=537#comment-363679 Very true. Popular example is how many software companies I've seen around my business neighborhood try to sell all-software-product in one place. They sell accounting software, ERP, CRM, POS, website development, SEO, and so on, but become specialized in nothing. Nice idea, thanks! :) Very true. Popular example is how many software companies I’ve seen around my business neighborhood try to sell all-software-product in one place. They sell accounting software, ERP, CRM, POS, website development, SEO, and so on, but become specialized in nothing. Nice idea, thanks! :)

]]> By: Andrew@BloggingGuide http://www.marketing-results.com.au/blog/2010/03/15/the-myth-of-the-one-stop-shop/comment-page-1/#comment-363673 Andrew@BloggingGuide Mon, 15 Mar 2010 13:33:11 +0000 http://www.marketing-results.com.au/blog/?p=537#comment-363673 This is really worth thinking about. Being a jack of all trades and a master of none is somewhat a heavy blow if you're seen as such. Maybe it's best to concentrate on one specific field and if the time is right then you can branch out to other fields. This is really worth thinking about. Being a jack of all trades and a master of none is somewhat a heavy blow if you’re seen as such. Maybe it’s best to concentrate on one specific field and if the time is right then you can branch out to other fields.

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