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Reporting from Maui, Hawaii – looking forward to Perry Marshall’s “Tsunami” Seminar

March 1, 2010 on 8:41 am | In Google Adwords | 10 Comments

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I’m sitting in the hotel in Maui, waiting for Perry Marshall’s uber-advanced AdWords and Facebook advertising seminar to start tomorrow.

When we arrived yesterday, there was a tsunami warning in full effect and we were locked in Maui’s Kahului airport for a few hours until the eventual “tsunami” – a 1.5 foot wave – lapped over the shores of Oahu and the warning was lifted. The seminar has now been ironically dubbed “The Tsunami Seminar”

Paid Search Is A Lot Like Chess

Paid search (AdWords, Facebook, CPM banners etc.) is a lot like chess. You can learn the moves in 30 minutes but it takes a lifetime to become a Grand Master. And the difference between a good social player and a World Champion is like night and day.

We specialise in paid search management and lead generation systems and in most people’s language I would be considered “expert” in the area – yet there’s a limit to how far you can go on your own.

This Seminar is the most advanced of its kind in the world – 3 days, 100 participants, US$5,000 per seat, no beginner or intermediate strategies – just cutting-edge strategies developed and tested by the best in the world.

Perry Marshall has an expression for this type of environment…

Iron Sharpens Iron

I believe that no matter how much expertise you develop in an area, you have to keep testing yourself and exposing yourself to the best in the field. A 10 or 20% improvement in ROI increase from paid search (for my own projects and our clients) as a result of this seminar would be well worth the price of admission.

Stay tuned.

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I totally agree with this: you have to keep testing yourself and exposing yourself to the best in the field. There is always something to learn even if you already know it all. Life is a continuous process of learning and sharing what you have learned.

Comment by Andrew@BloggingGuide — March 1, 2010 #
Good thing you were all safe!

Comment by GuitarLessonsJacksonville — March 2, 2010 #
Did the Tsunami even come close to hawaii?

Comment by The Padrino — March 2, 2010 #
>>exposing yourself to the best in the field<<
Quite often I start a new CPC campaign with an unusual angle, so I can aim at visitors that are in need of the product I promote, but looking for something completely different.
Only problem is that you usually get low Quality Score as the adtext and the landing page (direktly linking to merchant) are not really related to the search term.
Any ideas on how to compensate for this w/o creating my own landing page and interrupting the flow of action?

Comment by Blumenversand Muttertag — March 2, 2010 #
Hi Will,

I like your saying that paid search is a lot like chess.

If that’s true, and I think it is, then it’s a bit easier to win and make money with paid search than with a lottery.

I’ll focus on learning the moves and use free traffic methods for now.

I look forward to your next post in which you’ll hopefully share some of the strategies from the Tsunami Seminar.

Vance

Comment by Vance Sova — March 3, 2010 #
Totally agreed. “Its takes a lifetime to become a Grand Master”. I myself spent lots of money on AdWords and made a little profit (nearly breakeven). I am still learning.

I am looking forward to learn some Tsunami Seminar tactics from you in near future.

Comment by Faisal Ashraf — March 3, 2010 #
Nice Article Will,

But I must admit, I think SEO over SEM is a MUCH better way to get traffic, albeit it will be long term and will take a while, you’ll spend very little compared to the now astronomical prices on AdWords.

Comment by Cartoon Games — March 10, 2010 #
Nice post Will. Regular experiments and testing is the key to success in this field.

Comment by Flights to India — March 11, 2010 #
I’m just 2 years in the SEM and SEO business, and still can’t quite figure out the principles. I think this medium is even harder than chess, because search engines are always adapting and modifying their algorithms and you have to keep up with the new situation and adapt your strategy in turn. IN chess you always know where you stand, although you do move according to your opponent. I do hope you’re going to post some insight into this Tsunami seminar

Comment by Vera — March 17, 2010 #
Wish I could have been there. Perry Marshall wrote the book on AdWords, and he’s always on the ball when it comes to anything PPC.

Comment by Mortgage Broker — April 24, 2010 #