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65 Ways To Increase Website Conversion

September 2, 2009 on 3:37 pm | In Internet Marketing | 24 Comments

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Just fix the problems outlined in this post.

Half the battle is fixing stuff that annoys, confuses and frustrates your visitors.

When you’ve fixed all the roadblocks and chokepoints, only then is it time to think about positive motivators to act.

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24 Comments »

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I already knew most of those points but it’s good to have a list of things to avoid

thank you

Comment by téléassistance à domicile — September 4, 2009 #
Really good article. I usually don’t have time to fix everything but I see how it can help.

Comment by Reverse Cell Phones — September 4, 2009 #
While i agree to most of those points, I still fail to see why many people put up design issues up on the top .

Comment by internet marketing Nottingham — September 7, 2009 #
A perfect list through which we get all the mistakes we do while conversion. The information is gathered nicely and its very useful.
Thanks a lot for the work and keep posting such a wonderful post

Comment by jerry @ vintage t shirts — September 8, 2009 #
Well written and explained.

Comment by online backup — September 8, 2009 #
While the list deals almost exclusively with on-page factors, another crucial element in increasing website conversion is increasing the quality of traffic that is driven to a site. Without quality or qualified traffic, even good navigation and effective site search will do little good in persuading the wrong visitor to take the right action. If one follows this school of thought, not only are conversions increased, but media costs are decreased and – wham – you’ve got higher volume at a lower cost per action.

Comment by New York Cable — September 10, 2009 #
GREAT point NYC. In my experience, AdWords is one of the best sources of high quality traffic for most lead-gen applications.

Comment by Will — September 10, 2009 #
Really nice and useful tips. Traffic without conversion is useless. This is one fundamental aspect of marketing that some people neglect.

Comment by ZineGuru Website Marketing — September 12, 2009 #
Certainly both qualified traffic and good conversion practices are needed to make the whole thing work. It’s a good article, though a bit brief. I think there’s a lot more going on “under the hood” of each of his points. At the risk of sounding spammy, I wrote a related article a while back about some of the top conversion problems that can occur just in the shopping cart portion of an e-commerce site/application:

http://completeusability.com/5-shopping-cart-showstoppers/

Comment by Mike B. Fisher — September 14, 2009 #
This is a great list. Most marketers already know that info, but it is great to provide it to my friends who are just beginning. Thanks for this.

Comment by Sell Your Phone — September 18, 2009 #
Hi,
thanks for that link to a really informative post. For me it looks very useful and – since there are 65 issues – very well structured. I’ll check it out and apply it to my sites.

Comment by Christy @ Kreditrechner — September 22, 2009 #
That article was IMMEDIATLEY forwarded to company members and anyone I’ve ever met who has had any experience with computers.
I for one would love to get an e-high-five as a confirmation that my information was sent, rather than a blank scren!
Thank you for articulating what everyone is thinking

Comment by Erin Ringtone — September 30, 2009 #
Thanx for sharing the link buddy. I’ll try to follow them. I also have an ebook on increasing the conversion rate of a blog.It is a must have free eBook for all blogger

Comment by Ricky — October 3, 2009 #
Simple and useful tips but sometimes it’s really a drag to fix all of these things.

Comment by Bohinj accommodation — October 9, 2009 #
In my experience, AdWords is one of the best sources of high quality traffic for most lead-gen applications.

Comment by Swine Flu Prevention — October 9, 2009 #
Good points. I particularly like the one about WAP/mobile sites. With more people using devices like the iPhone or even any of the newer WinMo or Symbian variants, it would be good to pay attention to the mobile aspect of a site.

Comment by lowem — October 17, 2009 #
Here are some tips on how to increase website conversion.
1. Show that there is a real organization behind the website, as an honest trustworthy company.
2. Show that there is a credible organization behind the website with an appropriately designed credibility-based home page.
3. Show professionalism in overall website visual design.
4. Show the Website is legitimate.
5. Make your website easy to navigate.
6. Update your website from time to time.
7. Avoid errors, including communication errors.

Comment by Telesales — October 19, 2009 #
I wrote an article about website conversion and how to improve it from a copy point of view. We deal with businesses of all sizes and it’s always amazing to see how fundamental things like readable copy and Calls to Action are overlooked, even when an entire marketing team is in place.

More info here is anyone is interested: http://www.libertymarketing.co.uk/blog/post/2009/10/19/5-simple-website-copywriting-tips-on-improving-your-conversion-rate.aspx

Comment by website copywriting — October 20, 2009 #
Great post. Those 65 things are definitely essential to fix, so many mistakes to be made.

Comment by Harrison — October 30, 2009 #
A perfect list. The information is gathered nicely and it was very useful for a newbie like me.
Thanks a lot for the work and keep posting such a good stuff here. I’ll be back.

Comment by Watch Online Free Movies — December 27, 2009 #
Those were some great tips. There needs to be a list specifically designed for affiliate marketers and such.

Comment by earning money online — January 23, 2010 #
Thanks for sharing this. It is always great to have a guide.

Comment by Andrew@BloggingGuide — February 24, 2010 #
I have to say that I am really enjoying this blog, with the outstanding tips and points that you have been sharing with regards to getting ones site up in tip top order, have really helped so much.

Thanks for these tips, they are great and very helpful and easy to understand for anyone that is just starting out.

Comment by Sally Sales Job — May 10, 2010 #
Great, bringing it back to the basics.

Build your foundation, thanks for the list!

Comment by jack — July 2, 2010 #