Which Countries Should You Target With Google AdWords?

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If you’re selling a product internationally (particularly a digital product) and you’re using Google AdWords, one of the factors to consider is which countries to target.

My preference is to duplicate campaigns and target them toward specific countries or country groups — this accounts for the different market dynamics within different regions and allows you to optimise independently.

My typical market groups are:

• USA
• Canada
• UK (plus Ireland)
• Australia (sometimes with NZ, sometimes separate)
• Middle East (UAE, Qatar, Israel, Kuwait work best for English language)
• South Africa
• Northern Europe (Sweden, Norway, Denmark etc)

Beyond that you have the option of targeting other country groups, but it’s important to track ROI for each group.

In my experience, most other country groups don’t have the purchasing power to buy USD-denominated info products, but you really do need to test on a per product basis.

Got a product or service and need high-end Google AdWords management? See how we can help.

49 Comments »

Yes, It Is Spam, And It Must Die

What is it with comment spammers these days? (Click to enlarge the image below).

Although this blog is “dofollow” (i.e. if you make a comment it will pass some “link juice” to your site), there are still standards.  The rule is, “if it doesn’t add value, it doesn’t get published”.

(Thank you to legitimate commenters though…your guys rock!)

47 Comments »

Nice Design Candy – Hand Drawn Opt In Form

Jared Goralnick alerted me to the fancy new hand-drawn opt in form at www.AwayFind.com.

It may be replaced shortly, so I’ve reproduced a (static) version below (click to enlarge).

This is pretty cool from a design perspective — I wonder how hand-drawn forms compare with the plain ole popup?

We can get 15%+ conversion on a popup form from “cold” traffic.  I’d be interested to see if going the extra mile with design can boost this number.   Anyone have any data on that?

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65 Ways To Increase Website Conversion

Just fix the problems outlined in this post.

Half the battle is fixing stuff that annoys, confuses and frustrates your visitors.

When you’ve fixed all the roadblocks and chokepoints, only then is it time to think about positive motivators to act.

22 Comments »