Comments on: Sales Funnel Optimisation Phase 1: Internal Orientation http://www.marketing-results.com.au/blog/2009/05/15/sales-funnel-optimisation-phase-1-internal-orientation/ Will Swayne blogs about online sales lead generation and website optimisation strategies Sat, 07 Jan 2012 10:33:45 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Online Sales Funnel Optimisation - Objective Measurement and Analytics http://www.marketing-results.com.au/blog/2009/05/15/sales-funnel-optimisation-phase-1-internal-orientation/comment-page-1/#comment-412467 Online Sales Funnel Optimisation - Objective Measurement and Analytics Mon, 16 May 2011 02:39:03 +0000 http://www.marketing-results.com.au/blog/?p=411#comment-412467 [...] This is the second instalment of a four-part series on Sales Funnel Optimisation.  [See the introduction and Part 1]. [...] [...] This is the second instalment of a four-part series on Sales Funnel Optimisation.  [See the introduction and Part 1]. [...]

]]> By: Online Sales Funnel Optimisation - User Testing With UserTesting.com http://www.marketing-results.com.au/blog/2009/05/15/sales-funnel-optimisation-phase-1-internal-orientation/comment-page-1/#comment-411970 Online Sales Funnel Optimisation - User Testing With UserTesting.com Thu, 12 May 2011 10:23:22 +0000 http://www.marketing-results.com.au/blog/?p=411#comment-411970 [...] the third instalment of a four-part series on Sales Funnel Optimisation.  [See the introduction,  Part 1 and Part 2 [...] [...] the third instalment of a four-part series on Sales Funnel Optimisation.  [See the introduction,  Part 1 and Part 2 [...]

]]> By: York Saw & Knife http://www.marketing-results.com.au/blog/2009/05/15/sales-funnel-optimisation-phase-1-internal-orientation/comment-page-1/#comment-332867 York Saw & Knife Mon, 10 Aug 2009 17:49:56 +0000 http://www.marketing-results.com.au/blog/?p=411#comment-332867 But what's the best way to get management to remove the blinkers created by personal opinion? I disagree with 1weddingsource; I think that it's critical to overcome internal challenges before publishing the site. To do anything else would be incredibly inefficient and potentially costly. But what’s the best way to get management to remove the blinkers created by personal opinion?

I disagree with 1weddingsource; I think that it’s critical to overcome internal challenges before publishing the site. To do anything else would be incredibly inefficient and potentially costly.

]]> By: Free xBox live codes http://www.marketing-results.com.au/blog/2009/05/15/sales-funnel-optimisation-phase-1-internal-orientation/comment-page-1/#comment-332749 Free xBox live codes Sun, 09 Aug 2009 14:08:27 +0000 http://www.marketing-results.com.au/blog/?p=411#comment-332749 There are benefits to making such internal decisions, as well as creating a website based on public view. However, I think what one has to take into consideration, is it's not the company itself that is going to be using the website from a customer perspectave. Sure, if customers needs are satisfied when creating a website - then that's going to out weigh the benefits from the internal employees needs being satisifed? If I ran a corporate company, and was producing a website - the first route I would go down is a bit of market research to see exactly what my customers wanted. There are benefits to making such internal decisions, as well as creating a website based on public view.

However, I think what one has to take into consideration, is it’s not the company itself that is going to be using the website from a customer perspectave. Sure, if customers needs are satisfied when creating a website – then that’s going to out weigh the benefits from the internal employees needs being satisifed?

If I ran a corporate company, and was producing a website – the first route I would go down is a bit of market research to see exactly what my customers wanted.

]]> By: Rollenspiel http://www.marketing-results.com.au/blog/2009/05/15/sales-funnel-optimisation-phase-1-internal-orientation/comment-page-1/#comment-332478 Rollenspiel Fri, 07 Aug 2009 10:43:32 +0000 http://www.marketing-results.com.au/blog/?p=411#comment-332478 The problem is often that people and sometime myself don't know what they really want. They use the wrong words an you develop in a wrong direction. The problem is often that people and sometime myself don’t know what they really want. They use the wrong words an you develop in a wrong direction.

]]> By: 1weddingsource http://www.marketing-results.com.au/blog/2009/05/15/sales-funnel-optimisation-phase-1-internal-orientation/comment-page-1/#comment-318034 1weddingsource Fri, 05 Jun 2009 17:28:42 +0000 http://www.marketing-results.com.au/blog/?p=411#comment-318034 Actually you can never come out with a website unless it is decided first internally by people involve in the organization. Then after it has been released that's the time that you will get feedback and make necessary changes in order for your website to become customer-oriented rather than internally-oriented. Actually you can never come out with a website unless it is decided first internally by people involve in the organization. Then after it has been released that’s the time that you will get feedback and make necessary changes in order for your website to become customer-oriented rather than internally-oriented.

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