Google Analytics 1-Page MindMap

Response was so good to the Google Adwords Optimisation 1-page MindMap that I recently published that I decided to follow up with a Google Analytics 1-Page MindMap as well.

Get The Google Analytics 1-Page MindMap Here

Google Analytics is powerful and easy-to-use system for tracking how users are interacting with your website. Yet according to a survey of 324 Australian business owners and marketing professionals that we conducted, 81% of website owners are not using ANY analytics program to track their website results (excluding free services such as Webalizer or AWStats that come standard with many webhosting accounts).

There’s no excuse, when Google Analytics is readily available and FREE.

While there are plenty of advanced things you can do with Google Analytics, you can reap big returns by simply inserting the tracking code into your site and setting up a goal or two. Come back in a week or a month and you’ll begin to see patterns and useful insights you can use to improve your website and get more online sales.

If you’re already using Google Analytics, you may find the mindmap gives you a few more ideas, or if you’d like professional help turning your website data into profitable results, check out our Google Analytics consulting services.

23 Comments »

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Great mind map I see it also emphasizes goal conversions. Using Analytics is very important – it is also very important to create goals and measure your conversion rates.
Using analytics without goal conversion is much less effective.

Comment by ????? ????? — February 26, 2009 #
I just recently started using analytics and although there are still some parts that I don’t understand, I’m quite content with the result of each day’s progress on my blog. I’m able to identify keywords that bring traffic to my blog and if there was an increase in traffic.

I’m having trouble with understanding how to use the “goals” in order to keep track of specific things. Hoepfully, I’ll have enough time to google that.

Comment by Jared — February 27, 2009 #
I agree with your post, this is no excuse for not using analytics. When I start a new blog his is one of the first things that I do.

Comment by Danny — March 3, 2009 #
Great mind map! It amazes me how many of my clients do not track anything in their business.

I’m always checking my AWStats, Analytics and, on some of my sites, Crazy Egg. I find Crazy Egg gives me some of the best information of how visitors are interacting with my sites. Combining this with Analytics you’ll have all the data you’ll need!

Thanks for posting.

Karl

Comment by Karl Foxley — March 3, 2009 #
Crazy Egg???!!! Well, I have awstats, analytics and my own custom stats package but you have me on the trail now for Crazy Egg.

Comment by Matthew - Business Franchise — March 5, 2009 #
Love this, thanks for sharing it.

It boggles the mind that so many people wouldn’t use a free tool like Analytics.

It tells me so much that I’m a little addicted to checking it sometimes.

Comment by Christine Gallagher — March 6, 2009 #
Great article. thanks for the pdf!

Comment by Birkenstock — March 9, 2009 #
Great article! This system is great, thanks for the info.

Comment by Computer Repair — March 11, 2009 #
Thanks for sharing! This is a great overview for someone new to website tracking and analytics. I am very glad you include setting up goals as it is a often overlooked yet highly important step to tracking your websites worth. If your site gets good traffic, but doesn’t convert for you, this will be your best indicator.

Comment by Houston Search Engine Marketing — May 4, 2009 #
Even today, most webmasters use analytic software that come with their web hosting plan. Awstats and Webalizer are the most common used solutions. It is time to move to more sophisticated analytics solutions like Google analytics, which if it used correctly could help our online business to grow dramatically. Most of the times, webmasters should register with Google analytics, because there are very few web hosting providers which have incorporated Google services with their web hosting offers and control panel.

Comment by Web Hosting Art — May 24, 2009 #
Google analytics is a great tool for webmaster and SEO experts. Though sad to say that many are still not aware of it or are not using it. Aside from the analytics Google’s webmaster tool is also a must for any webmaster out there.

Comment by new media marketing — December 3, 2009 #
Thanks for the article … new to site analytics and a useful guide.

Comment by Changing Table Deals — December 16, 2009 #
I just recently started using analytics and although there are still some parts that I don’t understand, I’m quite content with the result of each day’s progress on my blog. I’m able to identify keywords that bring traffic to my blog and if there was an increase in traffic.

agreed!

Comment by cams — December 27, 2009 #
I’m always checking my AWStats, Analytics and, on some of my sites, Crazy Egg. I find Crazy Egg gives me some of the best information of how visitors are interacting with my sites. Combining this with Analytics you’ll have all the data you’ll need!

ditto

Comment by cams — December 27, 2009 #
81% don’t have analytics! That is insane. I can’t imagine not having access to my Analytics so I can check it almost every waking minute. I personally would support a “limit” on the use of Google Analytics, cause I waste some serious time on there

Comment by Goldbar Web Hosting — April 28, 2010 #
Nice mind map. I think there really is no excuse not to use analytics of some kind, especially where business is concerned. I’ve used a number of service like StatCounter and W3 Counter, but what Google Analytics offers for a FREE service is astounding; and it’s so easy to set up to.

- Alan

Comment by national public records — May 10, 2010 #
People use stats! is a great source of knowledge about where, from which the key word, Comes Visits. This can be easily read on a free google analytics already! For Free! Thnx for this post, may convince more people to using statistics.

Comment by Tattoos For Girls — May 18, 2010 #
81%…!? Sheeesh. I was introduced to Google Analytics quite a while ago now, but even back then as someone who wasn’t very tech-savvy at the time; I did find it quite easy to set up.

- Gillian

Comment by phone number area code lookup — June 8, 2010 #
It is rather confusing to find the aversion of many website owners in using Google Analytics. I mean, when they have such a wonderful tool available at their disposal, why wouldnt they like to use it for the long term benefits. It can show them the trends and insights, elements so very significant for survival of a business. Though, now trend is definitely changing.

Comment by Children Books — July 25, 2010 #
Google Analytics is just one of the ways Google gathers tons and tons of information about everything and everybody. I stopped using almost all there services including GA. And they are far from perfect actually.

Comment by Web and Seo ;) — July 31, 2010 #
This Google analytics mindmap, sure is a eye opener. It clearly shows you how to effectively use analytics. I am using it and getting most out of Google analytics.

Comment by Orchid Plants — September 8, 2010 #
This is a learning curve for me so I appreciate the mind maps and the comments. I will have analytics on my blog tonight!
Cheers

Comment by Ross — September 9, 2010 #
I found this post a bit late, but I was stunned to read that when you wrote this in 2009, 81% of website owners were not using any analytics program to track their results or analyse their visitors. Unbelievable! It’s now late 2010 and I wonder if this has changed much. I’m almost addicted to Google Analytics and just love reviewing it and drawing conclusions, then tweaking websites accordingly, not just my own but also my clients’ websites. It’s a very powerful tool.

Comment by Content Writer Micky — November 23, 2010 #