Comments on: Lead Volume vs Opportunity Volume

By: Voip Phones

Voip Phones — Fri, 20 Nov 2009 10:59:01 +0000

While marketing and sales are distinctly different disciplines, they are highly interdependent, and companies suffer when the two functions are not properly aligned or don’t work together effectively.

Generating sales leads is almost always a marketing team’s top mandate. Sales teams rely on marketing to find their leads, and marketing depends on sales to follow up on those leads and effectively develop opportunities. Yet points of contention abound, most often concerning lead quantity, quality, distribution, and timely follow-up.

By: enr

enr — Sun, 02 Aug 2009 14:47:36 +0000

Why can’t leads and optys be combined so that sales force have one place to go to begin communication with a potential customer? Converting lead to opty is subjective so why can’t the first stage of the opty be “Lead” and then use this as the filter for expected revenue. The only argument is the cluttering the opty records and the contact records. I think it depends on each company and their sfa lifecycle.

By: Will

Will — Mon, 12 Jan 2009 22:53:25 +0000

Yep the filter analogy works for me too – whatever you find easiest and, as you say, produces results.

By: Amway Scams Support

Amway Scams Support — Mon, 12 Jan 2009 09:45:57 +0000

Instead of a funnel I think of it as a qualifying filter, and each step has a finer grade filter to finish with a pure result.
Anyway, statistics and metrics are important and interesting, but dont get paralysis by analysis guys. It’s what you do with the leads that matters.

By: Will

Will — Wed, 07 Jan 2009 04:42:59 +0000

@Selbourne Designing — Motion Charts within Google Analytics are pretty cool [link here: http://au.youtube.com/watch?v=UKsBTqqhVTs, but like any analytical tool, it’s a case of Garbage-In-Garbage-Out. You need to first know your outcome before you can use a tool like this to achieve it.

By: Selbourne Designing

Selbourne Designing — Tue, 06 Jan 2009 17:55:03 +0000

Google analytics has a good tool to measure these. Has anyone tried out Motion charts? I am still learning it

By: Will

Will — Sat, 20 Dec 2008 00:09:10 +0000

I think the optimal approach is to combine the best in quantitative and qualitative methods to generate the desired sales results. i.e. strong focus on metrics backed by sound selling methods.

By: vicky

vicky — Fri, 19 Dec 2008 16:53:46 +0000

finally someone else who sees sales in terms of statistics – lead rates and such. phew, seems obvious.