Comments on: How To Use Print Newsletters As A Killer Customer Retention Tool

By: ppc management services

ppc management services — Mon, 11 Jan 2010 05:40:51 +0000

sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,

By: web development company

web development company — Mon, 27 Jul 2009 14:00:31 +0000

Email is great for communicating with prospects, but once a prospect becomes a client the economics can usually support a print version.

By: Alan

Alan — Tue, 21 Jul 2009 17:37:57 +0000

Good article though I’m not sure that I’d agree that “email doesn’t cut it.” There are a whole lot of business owners who would never go through the trouble of putting together a print letter, but who could certainly benefit by emailing their customers about special events, promotions, industry updates, etc.

By: Grant

Grant — Thu, 16 Apr 2009 06:56:18 +0000

I have had some real success in sending out printed newsletters so can attest that it is worth doing. I have gotten good returns from badly written newsletters.

By: Price Compare

Price Compare — Sun, 15 Feb 2009 14:44:38 +0000

Funnily this had not occured to me until now. I think it really depends how much value you place on retaining customers, or more to the point, how much additional value they are worth to you. If, for example, you build someone a website, will sending them a newsletter a month with hints and tips about promoting their business, and a digest of everything that’s gone on in the previous 30 days, result in you getting any more work from them? If so, then it could very well be a very useful practise… Perhaps for larger value clients where more work is up for grabs, this could apply, but for some of our smaller clients, they simply don’t have any more money to spend… Horses for courses as they say, but very interesting advice.

By: Will

Will — Mon, 06 Oct 2008 02:41:22 +0000

@Charles – I didn’t know that about David Ogilvy. Interesting.

Although I am obviously biased, I believe company newsletters should be outsourced to a pro, or at least delegated to a skilled in-house marketer. One mistake that I have seen some business owners make is that they delegate their newsletter to “the admin girl or guy”, populate it with thoroughly yawn-worthy info, then wonder why it doesn’t achieve the desired marketing result.

By: Charles Cuninghame

Charles Cuninghame — Fri, 03 Oct 2008 05:44:13 +0000

“The wastepaper basket is always within easy reach, so you have to be good.”

I think this is the key point Will. Too many business newsletters are filled with boring “news” about the company. And then they wonder why the phone doesn’t ring.

Back in the day, newsletters were a favourite tactic of David Ogilvy for promoting his advertising agency.

By: Will

Will — Mon, 29 Sep 2008 07:00:43 +0000

Hi Sakura – yes, DK is a big advocate of print newsletters and they seem to be regaining popularity in the marketing community once again. I do indeed publish a print newsletter, but it is “clients only” at this stage. I have plans to offer it to non-clients later this year / early next year.

Cheers, Will

By: Sakura

Sakura — Fri, 26 Sep 2008 06:17:15 +0000

Interesting article. I know that Dan Kennedy talks a lot about printed news letters. Out of interest, do you publish a print newsletter yourself? I couldn’t see any reference to it anywhere on your blog.