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	<title>Comments on: Yes!, And Why You Should Endorse Your Own Great Work</title>
	<atom:link href="http://www.marketing-results.com.au/blog/2008/09/07/yes-and-why-you-should-endorse-your-own-great-work/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.marketing-results.com.au/blog/2008/09/07/yes-and-why-you-should-endorse-your-own-great-work/</link>
	<description>Will Swayne blogs about online sales lead generation and website optimisation strategies</description>
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		<title>By: Will</title>
		<link>http://www.marketing-results.com.au/blog/2008/09/07/yes-and-why-you-should-endorse-your-own-great-work/comment-page-1/#comment-250518</link>
		<dc:creator>Will</dc:creator>
		<pubDate>Fri, 17 Oct 2008 07:14:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketing-results.com.au/blog/?p=155#comment-250518</guid>
		<description>@Justin.  I agree.  Another very cool book with a similar approach is &quot;Predictably Irrational&quot; by Dan Ariely.  If you like popular science / economics / sociology books, you&#039;ll enjoy that too.</description>
		<content:encoded><![CDATA[<p>@Justin.  I agree.  Another very cool book with a similar approach is &#8220;Predictably Irrational&#8221; by Dan Ariely.  If you like popular science / economics / sociology books, you&#8217;ll enjoy that too.</p>
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		<title>By: Justin Baker</title>
		<link>http://www.marketing-results.com.au/blog/2008/09/07/yes-and-why-you-should-endorse-your-own-great-work/comment-page-1/#comment-248295</link>
		<dc:creator>Justin Baker</dc:creator>
		<pubDate>Mon, 13 Oct 2008 00:28:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketing-results.com.au/blog/?p=155#comment-248295</guid>
		<description>I recently read this book and I liked it because all of the conclusions are based on research.  There are a lot of books on the market that reach conclusions based on a persons experience; and that has value, but I find research based ideas to be more helpful</description>
		<content:encoded><![CDATA[<p>I recently read this book and I liked it because all of the conclusions are based on research.  There are a lot of books on the market that reach conclusions based on a persons experience; and that has value, but I find research based ideas to be more helpful</p>
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		<title>By: Will</title>
		<link>http://www.marketing-results.com.au/blog/2008/09/07/yes-and-why-you-should-endorse-your-own-great-work/comment-page-1/#comment-240868</link>
		<dc:creator>Will</dc:creator>
		<pubDate>Wed, 17 Sep 2008 08:24:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketing-results.com.au/blog/?p=155#comment-240868</guid>
		<description>Hey TigerTom

Thanks for your comment -- the example I gave is pretty much verbatim from the book.  Sorry if it sounds stilted ;)  That&#039;s a great comment you make too.  Often, honesty is the best policy.  No one is going to believe that a dump is a palace, so why not just tell the unvarnished truth, hey?   Thanks again for contributing. 

Will</description>
		<content:encoded><![CDATA[<p>Hey TigerTom</p>
<p>Thanks for your comment &#8212; the example I gave is pretty much verbatim from the book.  Sorry if it sounds stilted <img src='http://www.marketing-results.com.au/blog/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />   That&#8217;s a great comment you make too.  Often, honesty is the best policy.  No one is going to believe that a dump is a palace, so why not just tell the unvarnished truth, hey?   Thanks again for contributing. </p>
<p>Will</p>
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		<title>By: TigerTom</title>
		<link>http://www.marketing-results.com.au/blog/2008/09/07/yes-and-why-you-should-endorse-your-own-great-work/comment-page-1/#comment-240204</link>
		<dc:creator>TigerTom</dc:creator>
		<pubDate>Mon, 15 Sep 2008 16:09:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketing-results.com.au/blog/?p=155#comment-240204</guid>
		<description>The example you gave was a little stilted, but sound. Emphasise the benefits upfront.

However, I&#039;ve heard of at least one real estate agent who did a _roaring_ trade by telling the truth about properties e.g. &quot;It&#039;s run down and needs substantial repairs. It&#039;s got mould and the location is terrible&quot;.

Not a myth.</description>
		<content:encoded><![CDATA[<p>The example you gave was a little stilted, but sound. Emphasise the benefits upfront.</p>
<p>However, I&#8217;ve heard of at least one real estate agent who did a _roaring_ trade by telling the truth about properties e.g. &#8220;It&#8217;s run down and needs substantial repairs. It&#8217;s got mould and the location is terrible&#8221;.</p>
<p>Not a myth.</p>
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