Comments on: “Blue Ocean Strategy” Book Summary http://www.marketing-results.com.au/blog/2008/09/02/blue-ocean-strategy-book-summary/ Will Swayne blogs about online sales lead generation and website optimisation strategies Sat, 07 Jan 2012 10:33:45 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Michael Bolden http://www.marketing-results.com.au/blog/2008/09/02/blue-ocean-strategy-book-summary/comment-page-1/#comment-254413 Michael Bolden Sat, 25 Oct 2008 16:59:57 +0000 http://www.marketing-results.com.au/blog/?p=168#comment-254413 Will - I think you will like "Monopoly Rules". It is a quick read for a book which explains complex concepts, it also makes them relately simple to digest. Although you are obviously advanced in your marketing thoughts, I know it would benefit you. I have actually spend two hours in a room at The Univ. of Chicago Biz School talking with the author one-on-one. Will – I think you will like “Monopoly Rules”. It is a quick read for a book which explains complex concepts, it also makes them relately simple to digest. Although you are obviously advanced in your marketing thoughts, I know it would benefit you. I have actually spend two hours in a room at The Univ. of Chicago Biz School talking with the author one-on-one.

]]> By: Will http://www.marketing-results.com.au/blog/2008/09/02/blue-ocean-strategy-book-summary/comment-page-1/#comment-253464 Will Thu, 23 Oct 2008 02:20:40 +0000 http://www.marketing-results.com.au/blog/?p=168#comment-253464 @Michael - thanks I will check out "Monopoly Rules". Understanding positioning is the equivalent of marketing WMDs, but it is not easy to do. Any reliable, replicable system that assists in doing this has my vote. @Michael – thanks I will check out “Monopoly Rules”. Understanding positioning is the equivalent of marketing WMDs, but it is not easy to do. Any reliable, replicable system that assists in doing this has my vote.

]]> By: Michael Bolden http://www.marketing-results.com.au/blog/2008/09/02/blue-ocean-strategy-book-summary/comment-page-1/#comment-253039 Michael Bolden Tue, 21 Oct 2008 18:42:57 +0000 http://www.marketing-results.com.au/blog/?p=168#comment-253039 Blue Ocean Strategy is about owning a space in the market. It talks about how to effectively create this space through understanding the dimensionization of key industry and competitive factors. I recommend reading "Monopoly Rules" by Miland Lele to further understand how to own a given marketspace, and create a legal monopoly. This book is reviewed on www.mikebolden.com. He talks about time and space with regard to creating monopolies. Blue Ocean Strategy is about owning a space in the market. It talks about how to effectively create this space through understanding the dimensionization of key industry and competitive factors.

I recommend reading “Monopoly Rules” by Miland Lele to further understand how to own a given marketspace, and create a legal monopoly. This book is reviewed on http://www.mikebolden.com. He talks about time and space with regard to creating monopolies.

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