Thanks for stopping by. I think it is a great idea to share the results of surveys. In so doing, you can become a source of industry-specific information and build your pre-eminence in the process.

In my experience, the more specific the focus of the survey, the more likely the offer to disseminate the results will be taken up. If it’s an industry-specific survey, then if you can get some buy-in from an industry group that can also help.

Cheers, Will

This is brilliant. You clearly have a keen insight into customer psyschology. The survey method can be leveraged based and the process can be varied based on the desired outcomes. Do you think rewarding people (like sharing the results or winning a book etc) may be a good idea to stimulate their interest?

Another idea you may like to consider (we encourage our B2B clients to do this) is to collect ‘post service’ feedback and at the end of the survey, if they have given you a good score (say 7 out of 10 or better) branch them to a new page that asks whether they know of anyone your business may be able to help.

If your survey software is any good, it may be able to automatically send the referred party a personalised e-mail that invites them to take a look at your website or offers them an incentive to contact you.

It works very well as a business generation technique!

Hope that helps,
Des

PeoplePulse - Australia’s leading online survey software — http://www.peoplepulse.com.au

Thanks,
Lara