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15 Ideas For Using Surveys In Your Online Marketing

November 15, 2007 on 10:06 am | In General, Internet Marketing, Lead Generation | 7 Comments

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I’m sure you’ve seen or at least heard of online survey tools that allow you to capture and collate large volumes of information from prospects or clients.

Finding the technology is simple (two popular providers are Zoomerang.com and SurveyMonkey.com) but it’s how you USE surveys to create value and enhance your marketing that really counts.

One Marketing Results client created a comprehensive Business Audit, structured as a survey, that they went on to sell for $297 a pop. Another colleague conducted a survey of IT professionals that was picked up by influential media in the space as “latest research”.

Here are 15 ideas on ways to use surveys in your online business to create more value:

15 Ways To Leverage Surveys In Your Online Business

Conduct quarterly “client satisfaction” surveys.
Add relevant polls / surveys to your website or newsletters to learn more about your market and start a 2-way conversation.
Set up a survey for clients to pass on THEIR clients i.e. leverage.
Use surveys to pre-qualify or pre-frame potential clients.
Include a survey in an autoresponder series to automatically capture testimonials.
Survey customers and clients on where THEY think you add value (their perspective might be different from yours).
Use internal surveys to capture ideas to improve productivity or team satisfaction.
Include feedback surveys with product literature - use them as testimonial capture device AND to improve future versions of the product.
Ask clients or prospects to tell you their biggest frustration or problem relating to your area of expertise. Use this info to develop a white paper based on the most common problems.
Use surveys to capture ideas and strategies from a large number of people to collate into a “master” document.
Create a short 1 minute feedback survey and include the link in your email signature.
Send an email to past clients and ask for testimonials and feedback. Structure the survey so respondents provide information on the topics you want.
Structure a product / service as a survey and give it away as a “value add” or better yet, sell it.
Use surveys in your front-end marketing to identify customer “hot buttons” so you can craft your sales message in the right way for maximum impact.
Survey your market and use the results as the basis of a press release and/or pre-eminence building tool.