Comments on: Recommended Copywriting Books http://www.marketing-results.com.au/blog/2007/05/17/recommended-copywriting-books/ Will Swayne blogs about online sales lead generation and website optimisation strategies Sat, 07 Jan 2012 10:33:45 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Michael Soininen http://www.marketing-results.com.au/blog/2007/05/17/recommended-copywriting-books/comment-page-1/#comment-382036 Michael Soininen Sat, 31 Jul 2010 09:32:07 +0000 http://www.marketing-results.com.au/blog/2007/05/17/recommended-copywriting-books/#comment-382036 Great recommendations Will. Agreed, Bob Bly’s Copywriter’s Handbook is a killer reference. Great recommendations Will. Agreed, Bob Bly’s Copywriter’s Handbook is a killer reference.

]]> By: Oxfordshire Accountants http://www.marketing-results.com.au/blog/2007/05/17/recommended-copywriting-books/comment-page-1/#comment-367391 Oxfordshire Accountants Wed, 14 Apr 2010 11:54:18 +0000 http://www.marketing-results.com.au/blog/2007/05/17/recommended-copywriting-books/#comment-367391 That's a wonderful and comprehensive list. The problem is getting your hands on one at the local bookstore. But, I guess internet has sorted out people in regards to that. I want to become the greatest copywriter of all time and I think those books will surely help! :-0 That’s a wonderful and comprehensive list. The problem is getting your hands on one at the local bookstore. But, I guess internet has sorted out people in regards to that. I want to become the greatest copywriter of all time and I think those books will surely help! :-0

]]> By: promo http://www.marketing-results.com.au/blog/2007/05/17/recommended-copywriting-books/comment-page-1/#comment-293169 promo Sun, 22 Feb 2009 04:48:04 +0000 http://www.marketing-results.com.au/blog/2007/05/17/recommended-copywriting-books/#comment-293169 A big thanks for the list. I am also not doing much copy writing most of the time. But sometimes I have to. So it is important me to know the basic factors. Also another thanks must go to Troy as well for his list. A big thanks for the list. I am also not doing much copy writing most of the time. But sometimes I have to. So it is important me to know the basic factors. Also another thanks must go to Troy as well for his list.

]]> By: Will http://www.marketing-results.com.au/blog/2007/05/17/recommended-copywriting-books/comment-page-1/#comment-226913 Will Tue, 05 Aug 2008 06:11:28 +0000 http://www.marketing-results.com.au/blog/2007/05/17/recommended-copywriting-books/#comment-226913 Hi Troy -- the list you provide looks first rate. Certainly some "household" names in there although I have not read all of them. Which do you rate most highly? Hi Troy — the list you provide looks first rate. Certainly some “household” names in there although I have not read all of them. Which do you rate most highly?

]]> By: Troy http://www.marketing-results.com.au/blog/2007/05/17/recommended-copywriting-books/comment-page-1/#comment-224877 Troy Thu, 31 Jul 2008 21:11:39 +0000 http://www.marketing-results.com.au/blog/2007/05/17/recommended-copywriting-books/#comment-224877 Oh my, You chaps have missed out on some important ones: Here's Gary Halbert's list of must haves. I'd put Collier and Schwartz close to the top, as well as Halbert's letters. •Scientific Advertising, Claude Hopkins •The Robert Collier Letter Book, Robert Collier •Tested Advertising Methods, John Caples •How To Write A Good Advertisement, Vic Schwab •The Gary Halbert Letter (all back issues), Gary Halbert •The Boron Letters, Gary Halbert •The Lazy Man’s Way to Riches, Joe Karbo •Breakthrough Advertising, Eugene Schwartz •7–Steps To Freedom, Ben Suarez •The First Hundred Million, E Haldeman–Julius •My Life In Advertising, Claude Hopkins Cheers Troy Oh my,

You chaps have missed out on some important ones: Here’s Gary Halbert’s list of must haves.

I’d put Collier and Schwartz close to the top, as well as Halbert’s letters.

•Scientific Advertising, Claude Hopkins
•The Robert Collier Letter Book, Robert Collier
•Tested Advertising Methods, John Caples
•How To Write A Good Advertisement, Vic Schwab
•The Gary Halbert Letter (all back issues), Gary Halbert
•The Boron Letters, Gary Halbert
•The Lazy Man’s Way to Riches, Joe Karbo
•Breakthrough Advertising, Eugene Schwartz
•7–Steps To Freedom, Ben Suarez
•The First Hundred Million, E Haldeman–Julius
•My Life In Advertising, Claude Hopkins

Cheers
Troy

]]> By: Charles Cuninghame http://www.marketing-results.com.au/blog/2007/05/17/recommended-copywriting-books/comment-page-1/#comment-39961 Charles Cuninghame Tue, 12 Jun 2007 10:07:51 +0000 http://www.marketing-results.com.au/blog/2007/05/17/recommended-copywriting-books/#comment-39961 Hi Will Great list! I own Bob Bly's Copywriter's Handbook and I am a big fan of his work. In fact I just got a hard cover copy of his Lead Generation Handbook from Amazon. He has a ton of free information about copywriting and marketing on his website. My recommendation for newbies is Copywriting for Dummies by Jonathan Kranz. It's a bit more up-to-date than Bly's handbook (which doesn't include online - or at least my edition doesn't). It also has sections on basic branding, positioning, article writing, B2B copywriting and how to find inspiration. Well worth $40. Charles Hi Will

Great list!

I own Bob Bly’s Copywriter’s Handbook and I am a big fan of his work. In fact I just got a hard cover copy of his Lead Generation Handbook from Amazon. He has a ton of free information about copywriting and marketing on his website.

My recommendation for newbies is Copywriting for Dummies by Jonathan Kranz. It’s a bit more up-to-date than Bly’s handbook (which doesn’t include online – or at least my edition doesn’t).

It also has sections on basic branding, positioning, article writing, B2B copywriting and how to find inspiration. Well worth $40.

Charles

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