Comments on: Website Optimisation Part 2 - Cross Channel Tracking

By: n.kateus

n.kateus — Wed, 27 Feb 2008 01:45:30 +0000

Just when I think that I’ve found all of the great marketing sites and have heard all of the good processes for enhancing sites, I find something like this! Thanks so much for excellent content; the gold is in the details.

By: Will

Will — Sat, 19 Jan 2008 05:20:39 +0000

Hi Bruce,

Thanks for stopping by - spam comment above has been blitzed!

These days, instead of Cross Channel tracking, we are using the URL Builder within Google Analytics to track “campaigns” within Analytics.

It offers much more detail than Cross-channel tracking - you can even set up two campaigns URLs and send them in different emails to generate a split test.

I have a detailed article in the pipeline to explain how this works — stay tuned.

By: Bruce Smeaton

Bruce Smeaton — Fri, 18 Jan 2008 11:30:36 +0000

Will, you raise some good points (pity about the spam comments you received above, though). Just interested to know how your Cross Channel” method is working in 2008 - particularly given the umpteen revisions to Google’s algorithms over the past 2 years?

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