Report from World Internet Summit Melbourne

I’m writing this from the floor of the World Internet Summit in Melbourne. The organiser Brett McFall as well as some of the other speakers have made updates to the World Internet Summit blog, and I note that the sales page has already shifted to promote the next stop on the tour, the World Internet Summit Singapore.

Right now I’m witnessing a fascinating process.  Mike Filsaime of Buterfly Marketing fame has recently launched a new free report called The Resource Report.    It’s a comprehensive dossier of all the tools and resources he uses to run his multi-million dollar Internet business.  Without any fanfare and no official “launch” process, he has asked people at the seminar to tell their friends about the report, then let the viral process do its work.

Around 24 hours later, the process had already generated 7,800 opt-in subscribers and roughly $7,800 in sales.  Not bad!

Mike also drew a raffle and gifted the revenue generated so far to one of the delegates, Nicole.  Nice one!

By the end of the event, Mike hopes to generate 20,000+ opt-ins.

Join the process - download “The Resource Report” FREE.

I’ll write again about the final results and try to draw out some of the key distinctions of why it was / wasn’t successful.

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