Will Swayne from Marketing Results blogs about...
Sales lead generation :: Website Optimisation :: Productivity
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Welcome to 2007 - Review of goals set in 2006
Sheesh, it’s already half way through January already. I’ve just taken a few weeks off, including a visit to NZ for Christmas (and seeing Jimmy Barnes live at the Coroglen Tavern!)
At the start of each year I like to take stock of the previous year and set some new goals for the year ahead. Last year around this time I set out in this post how I planned to double my income while working 30% less.
Here’s a followup on that post about how it went…
The good news: in 2006 I did in fact manage to double my income (from a faily modest base, I’ll admit).
The bad news: The while working 30% less part didn’t really work out that way. I probably worked about the same number of hours in 2006 as 2005 (around 50-60 per week).
Drilling a little deeper…
Here are some of the specific strategies I laid out to achieve my goal, plus how things actually turned out…
Redesign my workspace
Nope, it’s still just as cluttered as ever, although my online data management systems (e.g. CRM systems, email management, Google desktop, online storage etc.) are much improved.
Move to a home office
Yep, I did this, and cut 1.5 to 2 hours off my daily commute.
Check email and blog comments no more than 3 times a day
Compulsive email checking is a massive productivity sink. I’ve been pretty good with blog comments, but my email checking got pretty out of control over the last couple of months of 2006 - but now I’m much better!
Reorganise project management systems
We did achieve some good results in this area, but eventually decided to ditch the project model in favour of an ongoing consulting model… more about that in future posts!
Training, systems and procedures
A lot of time was put into this one too, and I’m sure some productivity gains were achieved as a result… but I have to admit that I found it a challenge to get tight systems in place because (a) how do you systematise copywriting? and (b) our systems are constantly changing and evolving, making procedures out of date faster than we can patch them up.
Delegate project management
Phil started early last year as my project manager and has done a stirling job - thanks Phil! Nick Schoonens has also been a great help over the past 8 months or so. Gavin was also with us for about 6 months and made some valuable contributions to the team.
Keep a desktop “to do” list
This has worked pretty well - I either use the simple and functional Google Desktop list tool or plain ol’ pen and paper.
Less multi-tasking - structuring work in longer blocks
This is still something I need to work on. Just as important as strucuring work in blocks is being able to get into the zone “on demand”. This is a skill I’d like to have more control over.
The Scorecard
On balance, I’d struggle to give myself much more than 5 out of 10 in the areas I committed to focus on, but the results were OK, which is the most important thing.
I could have been much more structured in my approach as well. One way to assist this would have been simply to print out a copy of my previous post and place it somewhere visible to remind me of what I committed to do.
Conceptually, goal setting is pretty straightforward. i.e.
Have written goals
Look at them every day
Keep track of your progress
…yet it’s amazing how few people are able to do in practice. Funny thing, the human mind.
Goals for 2007
My goal in 2007 is to double my income again while working 40-45 hrs per week and taking 4 weeks vacation. Wishing you success in everything you set out to achieve in 2007,
Will
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Hi Will
Reading through your blog… it’s actually interesting - ehhh!
Good to see you’re kicking goals - so when do I get to sit on your private boat?
Chris
Comment by Chris — January 19, 2007 #
Hey Chris - thanks for your comment. What this blog needs is more comment sycophants! The private yacht is a fair way off yet, but you’ll be the first to know…
Comment by Will — January 19, 2007 #
what about me? You always said I would be first to know..
Comment by Mik — January 21, 2007 #
Hey Will,
Ahh…love revisiting goals from the previous year. They can be very sobering.
Here’s to working less and stressing less in 2007!
Yaro
Comment by Yaro — January 22, 2007 #
I hear you Yaro. Yes, it’s easy to conveniently “forget” what you committed to a year ago. I hope to do this annually and hopefully see some progress each year.
Comment by Will — January 23, 2007 #
Hi Will
Glad to see you blogging ,systems will set you free they just take time , i write my goals and plans in a journal and look at it ist week of every month .personal goals, my dream team to help me ,financial goals ,personal goals ,marketing goals,and so on i review them once a month with a big reviw at the start of each year if its written its true and it helps me grow 30% a Year
ps this year was have 8 weeks off work
had 1 week in mckay next week off to noosa for a week then 10 days in shanghai at easter if you book the holidays months in advance they happen
each time you get back you book the next one
simple stuff but it works
Comment by Catering Expert — February 8, 2007 #
Gidday Jeff - I missed your comment. That’s great advice. Simple and effective. Will
Comment by Will — February 12, 2007 #