Marketing Results Blog Hits PR5

Google has recently done another crawl, and with much to-ing and fro-ing of PageRank, this blog has finally hit a PR5. I know, I know…PageRank doesn’t mean anything – SERPs are much more important – but it is a fun milestone to hit…and here are some implications:

Blogs are a much more convenient way to serve “article” content than hard-coded articles, and a higher PR indicates that somewhere, somewhere, values this blog enough to link to it.

That in turn will tend to increase the SERPs of the individual posts within this blog, which will expand our reach within the only search engine that matters.

Non-internet marketing businesses can do the same thing – all you have to do is commit to consistently posting high-quality content about your area of expertise. It’s free to get started…just install a WordPress (or similar) blog and you’re good to go.

There’s been a lot of talk about “business blogging”…but very businesses seem to be actually DOING it.

We recently installed a Drupal blog for Anders Sorman-Nilsson at Thinque, Australia’s leading NLP Training consultancy. Anders intends to use his blog as a vehicle to post high-quality content and add value to his readers and his business.

The problem with blogging, as a business growth strategy, is that it’s too “long term” for many website owners, who want to see quick gains. Don’t get me wrong – quick gains are good. I love quick gains. That’s what we produce for clients through targeted lead generation and website conversion consulting. But you also have to layer traffic generation strategies, and blogging is one way to do that.

L8r – Will