Where’s Your Website Traffic Coming From?

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Have you ever wondered where your website users are located?  Here’s a useful little tool that tells you.  It’s a screenshot of the “Geo Map Overlay” tool within Google Analytics.

I understand that the Google Analytics platform tracks the IP address of website visitors’ computers to plot this geo map.   This is likely not to be totally accurate, but it’s a useful guide.

Getting Started With Google Analytics

Google Analytics, by the way, is a very powerful tool (especially considering that it’s free!).  It offers a tonne of functionality – the challenge is converting all the pretty graphs and tables into actionable strategies and results.

As a first step, set up some conversion goals (see how to set up conversion goals) which will show you what percentage of website visitors are buying, enquiring or opting in.

Measuring your conversion results is the first step toward improving your results.

In future posts I’ll talk about some of the other functions within Google Analytics, and how to use them to boost your marketing results.

Will

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