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Do you have a Smartypants 2.0 Website?
I’ve recently read a couple of blog posts about how Web 2.0 technologies are beginning to morph with “normal” brochure or ecommerce websites.
ProBlogger Darren Rowse posted on how to turn a normal WordPress installation into a working online shop and Stephan Spencer (a Kiwi!) also wrote a great post on the rationale behind converting his corporate website into an SEO friendly website-blog hybrid.
It’s compelling stuff and this is no doubt the way the internet is heading. My expertise / focus has always been on executing successful internet lead generation programs and conversion optimisation, and I can see that Web 2.0 will become more important in that area (particularly from an SEO perspective).
HOWEVER, one mustn’t get carried away with all the geekalicious technology out there. The important thing will always be appropriate execution of marketing strategy using appropriate tools.
What do you think? Am I on the money here or way off course? Leave a comment below and lets duke it out!
Will
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Comment by gadgets — February 15, 2007 #
It is getting to the point where building a site using WordPress (even if you have no need for blogging) or a similar CMS is quicker and easier than writing a site from scratch.
From a developer’s point of view I can build the framework site using these tools and then say to the web site owner – “Go populate with your best marketing speak” OR “If you’re not good at marketing speak then get someone like Will on the case for you”.
But before you sign up anyone to build a web site for you, make sure to ask them what they thought about Designing with Web Standards by Jeffrey Zeldman. If they say they haven’t read it – pick someone who has.
Comment by Graham Bannister — February 23, 2007 #