Podcast: How to Write Direct Response Website Copy Without Appearing “Tacky”

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In my first “Internet Lead Generation Podcast”, I join forces with Charles Cuninghame from Text Centric to answer the question:

How do I write direct response website copy without appearing “tacky”?

In Australia at least, many businesspeople and marketers associate “direct response copy” with infomercials and “sales letter” websites with all the usual accoutrements [red headlines, yellow highlighter etc.]

But direct response copy doesn’t have to be like that - you need to adapt your style of copywriting to your target audience in order to increase response, because ultimately you want as many people as possible to take action.

Without further ado, here’s where you can download the podcast [approx 33 mins]:

[MP3] How to write DR copy without appearing “tacky”

Right click and “save as…”

Note: In the podcast, Charles mentions a free resource that is available on his website - a new e-book called “Your Website Sucks: 9 Value-Destroying Mistakes Most Websites Make….and How to Avoid Them.”

If you own a website, you need to read this book. Get it here.

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