Internet Strategies Report Launched With Jay Abraham

Welcome back! Good to see you. If you haven't seen it, here's the archive of my best writing. Thanks for visiting!

One of the major developments in my business this year has been to co-author the Exponential Internet Strategies Report with US Marketing Marketing Wiz Jay Abraham.

There’s a tonne of “how to” guides around about internet marketing but most of it is aimed at the “make-money-in-your-dressing-gown”, information marketing crowd. I’m not knocking it – selling information online is a great business model in many ways.

But what if you operate an “offline” product or service business, and you want to learn how to…

1. Generate more qualified sales leads and enquiries using the Internet
2. Leverage the results of your current website
3. Continuously improve your marketing ROI.

Many “information-marketing” principles don’t necessarily apply. That’s because you actually have to DO something such as set an appointment or ship a physical product to your customer. And many “offline” businesses are not particularly web-savvy – they want to use the internet as a sales or lead generation tool, without wanting to make the web their core business.
The Exponential Internet Strategies Report addresses these issues – providing business owners and managers with a thorough strategic overview of how to use the web as part of the marketing mix, plus dozens of highly successful tactics for leveraging the Internet to create real business results.

I’ll keep you posted about results as they come in.

Bests,

Will
Internet Lead Generation Guy

Add Your Comments »

Followup on Close Connexion

A couple of weeks ago I blogged about Close Connexion, a new singles concept that has been recently launched in Brisbane. I worked with the founder Danielle Rodgers on her online marketing strategy.

Anyway, the opening event was on 22nd June at Brisbane’s Platform Bar and I was one of the punters! Even though I was involved in the marketing side of the project, it was great to also experience the format as a “customer”.

Unlike any other singles event formats, Close Connexion evenings are based around a table game developed by Danielle called The Meet Market™.

The game is very clever – after 3 minutes of explanation, people who have never met each other before can start interacting via the game. This avoids the “uncomfortable silences” that we all fear when meeting new people – especially in a dating setting.

Danielle has also developed a cool viral marketing tool – packs of 20 “Frequent Flirter Calling Cards” – you use them to exchange contact details with that intriguing person across the room.

From a purely marketing angle, every time someone uses one of the cards, the Close Connexion name also gets a bit of exposure.

I had a fantastic time at the inaugural event and met a number of great people. If you’re on the lookout for a singles event in Brisbane, give Close Connexion a try. The next event is on Thursday 27 July so get in quick.

1 Comment »