Launching a New Concept - CloseConnexion

Over the past couple of months I’ve been working with Danielle Rodgers from CloseConnexion to help launch her brand new singles event concept. CloseConnexion holds singles events in Brisbane that are aimed at the 25+ market. The tagline we’re running with at the moment is…

“CloseConnexion…the easiest, most intriguing way for singles aged 25+ to connect.”

Why “intriguing”? Glad you asked!

Danielle has launched an entirely new singles event format based around a table game that she designed called The Meet Market™. Here’s what a recent press release had to say:

Marrying the best of the old and the new in dating, CloseConnexion have developed a unique method of bringing singles together. The emphasis is on encouraging playful, romantic encounters through entertaining conversation. Singles meet in a comfortable, stylish environment to play The Meet Market™ – a board game where groups of six single men and women discover each other and themselves. The game forms the catalyst for social interaction in a fun and non-threatening environment. Its cheeky yet informative format is a great way to meet potential mates at a stylish and controlled dating event. Through the question cards, called “Frequent Flirters”, players are invited to discuss a range of topics that polite folk would rarely attempt on their first encounter. It is the ultimate icebreaker for discerning singles.

Positioning for success

While the dating events / introductions market in Australia is large, it’s dominated by a number of well-established incumbents such as RSVP and Blink Dating (Speed Dating). Danielle has tried to come up with something completely unique that caters to a different market (25+, right up to 60 or older).

Especially when entering an established market, differentiation is your main marketing weapon and CloseConnexion has that by the truckload.

I’ll be attending the Premiere event next Thursday 22nd June at Brisbane’s ultra-stylish Platform Bar.

If you’re in Brisbane and you’d like to come too, book here at the CloseConnexion website.

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