Comments on: 8 out of 10 Marketing Approaches You Try Will Not Work http://www.marketing-results.com.au/blog/2006/06/02/8-out-of-10-marketing-approaches-you-try-will-not-work/ Will Swayne blogs about online sales lead generation and website optimisation strategies Sat, 07 Jan 2012 10:33:45 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Phil de Fontenay http://www.marketing-results.com.au/blog/2006/06/02/8-out-of-10-marketing-approaches-you-try-will-not-work/comment-page-1/#comment-5240 Phil de Fontenay Sun, 17 Sep 2006 15:33:43 +0000 http://www.marketing-results.com.au/blog/?p=73#comment-5240 Great advice Will. Thanks! Great advice Will. Thanks!

]]> By: Will http://www.marketing-results.com.au/blog/2006/06/02/8-out-of-10-marketing-approaches-you-try-will-not-work/comment-page-1/#comment-1970 Will Wed, 14 Jun 2006 04:04:44 +0000 http://www.marketing-results.com.au/blog/?p=73#comment-1970 Hi Carlos - welcome! Thanks for your comment. In my former position at a direct marketing company, we advertised in literally hundreds of publications every month and there tended to be some fluctuation. Something that worked well for a time so the approach had to be tweaked and adjusted. Your idea of changing your offer sounds great. Sometimes a publication will just become too inundated with advertisers and *no one* will be making money because their's just not enough custom to go around. Hey CG - welcome to you too! You're right that 8 out of 10 is high, but in some cases it's probably not far off the mark. You're exactly right - this happens because people don't test. They end up throwing good money after bad. Hi Carlos – welcome! Thanks for your comment. In my former position at a direct marketing company, we advertised in literally hundreds of publications every month and there tended to be some fluctuation. Something that worked well for a time so the approach had to be tweaked and adjusted. Your idea of changing your offer sounds great. Sometimes a publication will just become too inundated with advertisers and *no one* will be making money because their’s just not enough custom to go around.

Hey CG – welcome to you too! You’re right that 8 out of 10 is high, but in some cases it’s probably not far off the mark. You’re exactly right – this happens because people don’t test. They end up throwing good money after bad.

]]> By: CG http://www.marketing-results.com.au/blog/2006/06/02/8-out-of-10-marketing-approaches-you-try-will-not-work/comment-page-1/#comment-1936 CG Sat, 10 Jun 2006 20:19:19 +0000 http://www.marketing-results.com.au/blog/?p=73#comment-1936 8 out of 10! Could it be?? Wouldn't lots of money go down the drain that way? But yea, gotta agree with you on testing enough options. Maybe it's through these testings that allow such figures to happen. A viscous cycle? 8 out of 10! Could it be?? Wouldn’t lots of money go down the drain that way?

But yea, gotta agree with you on testing enough options. Maybe it’s through these testings that allow such figures to happen. A viscous cycle?

]]> By: Carlos http://www.marketing-results.com.au/blog/2006/06/02/8-out-of-10-marketing-approaches-you-try-will-not-work/comment-page-1/#comment-1923 Carlos Sat, 10 Jun 2006 04:28:36 +0000 http://www.marketing-results.com.au/blog/?p=73#comment-1923 Classifieds advertising has worked pretty well for me in the past - advertising in small newspapers that have a good community following. However one of my best papers is not performing right now because my service section is too crowded with offerings. I'm going to look into offering something free with every service call to try to change that. Classifieds advertising has worked pretty well for me in the past – advertising in small newspapers that have a good community following. However one of my best papers is not performing right now because my service section is too crowded with offerings. I’m going to look into offering something free with every service call to try to change that.

]]> By: Will http://www.marketing-results.com.au/blog/2006/06/02/8-out-of-10-marketing-approaches-you-try-will-not-work/comment-page-1/#comment-1876 Will Thu, 08 Jun 2006 00:12:12 +0000 http://www.marketing-results.com.au/blog/?p=73#comment-1876 Hi there, As you point out, getting traction with your marketing activities is the first step. Some things you might look at are - who you're targeting, how you're positioning your offering (your Unique Selling Proposition) and the media and methods you're using. If you'd like to read further resources on this area, you might like to sign up for my <em>Client Attraction Newsletter</em> at http://www.marketing-results.com.au/newsletter.php Hi there,

As you point out, getting traction with your marketing activities is the first step. Some things you might look at are – who you’re targeting, how you’re positioning your offering (your Unique Selling Proposition) and the media and methods you’re using. If you’d like to read further resources on this area, you might like to sign up for my Client Attraction Newsletter at http://www.marketing-results.com.au/newsletter.php

]]> By: matty http://www.marketing-results.com.au/blog/2006/06/02/8-out-of-10-marketing-approaches-you-try-will-not-work/comment-page-1/#comment-1845 matty Tue, 06 Jun 2006 02:47:57 +0000 http://www.marketing-results.com.au/blog/?p=73#comment-1845 Hi - my problem is that nothing i try has worked to promote my first aid training business. I would be happy if one thing worked then i could do more but i can't seem to get ahead. if you have any advice please share it with me. Hi – my problem is that nothing i try has worked to promote my first aid training business. I would be happy if one thing worked then i could do more but i can’t seem to get ahead. if you have any advice please share it with me.

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