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Blogging as a networking tool

May 21, 2006 on 9:40 pm | In Internet Marketing | No Comments

Welcome back! Good to see you. If you haven't seen it, here's the archive of my best writing. Thanks for visiting!

In a previous post I talked about the development of this blog. It’s now been around 6 months since then. So I thought it would be a good time to talk about some of the tangible results I’ve experienced from blogging.

So far my blogging activities have produced relatively little in terms of lead generation results, but there are some positive signs on the horizon. The key outcome thus far has been forming new relationships with other like-minded entrepreneurs.

Over the last couple of weeks two readers have contacted me via this blog and we’ve either met in person or chatted on the phone as a result.

Steve Woodgate is CEO of Brisbane-based software and systems integration firm Eyecon and David Koopmans is principal consultant of Mokum Marketing, a Melbourn-based marketing consultancy.

I can see plenty of potential to form new relationships through this blog and other blogs, some of which will no doubt turn into friendships and business relationships.

Other Benefits

The other benefit that I can see so far is increased exposure to new traffic sources. Although my main site has very good search engine rankings for certain key phrases, it’s always difficult to rank well for a wide range of related phrases.

Blogging may allow me to build up a store of keyword-rich content that can broaden my exposure in search engines, though I have to confess that I’m yet to see that effect.

Building a blog

From what I’ve seen so far, building a blog is hard work. You put in hours in the early stages writing content that very few people read. But eventually you get some traction and it all begins to pay off – hey, it’s just like LIFE!!!!

Of course, there are other benefits to blogging besides the purely business-related (e.g self expression). When I do get a chance to write a blog entry I enjoy it, although I hope the process will pay off in other ways in time.

L8r.