Will Swayne from Marketing Results blogs about...
Sales lead generation :: Website Optimisation :: Productivity
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Disaster Narrowly Averted!
Yesterday I had an email from one of my website visitors who tried to sign up for my introductory online lead generation course. He informed me that when he tried to sign up he was taken to a “webite URL expired” link.
That seemed pretty strange to me so I went over to the website and did a test submission and sure enough, our online forms were broken!
The reason was because my online newsletter system is managed by a .php script connected to a 3rd party service, and that script resides on a separate domain, www.Marketing-Results.com (without the .au at the end). On the 8th May that domain expired, effectively switching off my email newsletter.
This came as a surprise because I have all my important domain names on “auto renew”, and I had not received any reminder emails (methinks it’s time to change services).
Looking back through my email records, it all started to make sense - I hadn’t had a single registration for about 5 days, which is about the time when the domain went down.
At first I thought that the domain name had been “sniped” by an automated service such as www.pool.com, which features an option for nabbing domains as soon as they expire.
But with a little advice from my project manager Phil I eventually succeeded in re-registering the domain. As soon as the domain name delegated our newsletter service was back online.
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