Followup on Focus

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In this post a while back I talked about the importance of focussing your marketing as much as possible.

It’s now been about 2 months since I removed ad copywriting and other “offline” marketing services from our website and the results have been fantastic. In the last month we’ve received a 110% boost in enquiries from new clients and a noticeably higher “lead quality”. My take on this is that potential clients are more aware of our core business (Internet lead generation) and less distracted by other ancilliary services.

That said, there’s still a number of changes that we should make to the site to reflect our new focus. Everything was done in a bit of a rush so the current site has a foot in both camps.

If you’ve been wrestling with the idea of how to focus your business marketing, JUST DO IT. Focus simplifies your life and makes your marketing message easier to understand. So if you’re not making the headway that you’d like, take a look at

where you’re making the most profit,
where the demand is,
where your strengths lie,
and what you like doing…

…then take the plunge. You won’t regret it.

Will

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