Comments on: Don’t Brand Your Small Business Website, Position It.

By: b2b lead generation

b2b lead generation — Wed, 12 Jan 2011 22:57:03 +0000

I totally agree Wil. It’s more about positioning your products/service than it is about branding, especially when it comes to lead generation. It amazes me how many websites do not clearly state what it is they specifically do and their unique selling proposition.

By: Axle

Axle — Mon, 10 May 2010 03:04:01 +0000

You can brand anyway you want, but if you don’t utilize AdWords and Webmaster Tools not of that will matter. The Google Monster rules all.

good

By: turban

turban — Tue, 04 May 2010 19:44:14 +0000

I agree with Charles-valuable insight. In many ways, I sense your face and your personality shape or become the brand of your business. Returning website visitors and customers measure only quantitative success. It’s wise to remind yourself other kinds of success exist. I write about some ideas on my blog.

By: Orange County Website Design

Orange County Website Design — Wed, 31 Mar 2010 03:35:16 +0000

For small businesses, i think lead generation, SEO, and possibly PPC would be the most important factors. Once a business is established, then branding is next on the list.

By: Duncan

Duncan — Fri, 11 Dec 2009 04:06:41 +0000

Will,
Great post. In my opinion, at a small business level, branding is such a small factor it’s not the optimal approach to growth. We’re talking small business here.
Online lead generation for small business is better served through effective keyword targeting, SEO, PPC, etc.
You can include your brand in this, but the brand establishing phase comes later (medium, large businesses).
Small businesses need customers and revenue more than brand recognition.

By: MacPress

MacPress — Fri, 09 Oct 2009 15:13:37 +0000

Interesting, never hear this before but don’t assume that just because you agree with.

By: how to get rid of pimple

how to get rid of pimple — Thu, 09 Jul 2009 14:23:08 +0000

Position and Branding, seemed of no difference, but changed my outlook after reading the post… good read.

By: Jenifer

Jenifer — Sun, 31 May 2009 03:13:16 +0000

Marketing is the main key to make your business good. Branding helps though. Anyway nice article. Thanks.

By: Rose from FineCraftGuild dot com

Rose from FineCraftGuild dot com — Mon, 30 Mar 2009 05:07:11 +0000

My goodness, FINALLY someone who has his marketing terminology right. Thank you for this post. I shall refer others to it, because some folks with limited marketing knowledge and lots of babble have been creating viral confusion about some well, rather basic marketing concepts.

By: mortga

mortga — Tue, 10 Mar 2009 08:56:29 +0000

I believe the best way to build your brand is to do consistent and effective marketing and deliver excellent products and service.