Comments on: Don’t Brand Your Small Business Website, Position It.

By: Duncan

Duncan — Fri, 11 Dec 2009 04:06:41 +0000

Will,
Great post. In my opinion, at a small business level, branding is such a small factor it’s not the optimal approach to growth. We’re talking small business here.
Online lead generation for small business is better served through effective keyword targeting, SEO, PPC, etc.
You can include your brand in this, but the brand establishing phase comes later (medium, large businesses).
Small businesses need customers and revenue more than brand recognition.

By: MacPress

MacPress — Fri, 09 Oct 2009 15:13:37 +0000

Interesting, never hear this before but don’t assume that just because you agree with.

By: how to get rid of pimple

how to get rid of pimple — Thu, 09 Jul 2009 14:23:08 +0000

Position and Branding, seemed of no difference, but changed my outlook after reading the post… good read.

By: Jenifer

Jenifer — Sun, 31 May 2009 03:13:16 +0000

Marketing is the main key to make your business good. Branding helps though. Anyway nice article. Thanks.

By: Rose from FineCraftGuild dot com

Rose from FineCraftGuild dot com — Mon, 30 Mar 2009 05:07:11 +0000

My goodness, FINALLY someone who has his marketing terminology right. Thank you for this post. I shall refer others to it, because some folks with limited marketing knowledge and lots of babble have been creating viral confusion about some well, rather basic marketing concepts.

By: mortga

mortga — Tue, 10 Mar 2009 08:56:29 +0000

I believe the best way to build your brand is to do consistent and effective marketing and deliver excellent products and service.

By: Adam

Adam — Tue, 17 Feb 2009 01:57:08 +0000

Great article, I am starting up new site and I was gonna focus on getting my site up in SERPs, but after reading I think going the route of branding my product is a better method!

By: FLIR B50

FLIR B50 — Thu, 05 Feb 2009 00:40:19 +0000

You can brand anyway you want, but if you don’t utilize AdWords and Webmaster Tools not of that will matter. The Google Monster rules all.

By: David

David — Thu, 15 Jan 2009 04:44:49 +0000

I agree, branding is very important!

By: Web Design Los Angeles

Web Design Los Angeles — Fri, 02 Jan 2009 12:08:55 +0000

This is interesting post. I am agree with Charles. according to me that brand identity is a very effective for marketing. It shows your position and excellent services and product which you are serving. Good topic.. Thanks for post…