Comments on: Re-engineering your business model http://www.marketing-results.com.au/blog/2005/12/24/re-engineering-your-business-model/ Will Swayne blogs about online sales lead generation for product and service businesses and enjoying life while growing your company. Thu, 26 Aug 2010 13:48:51 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Will http://www.marketing-results.com.au/blog/2005/12/24/re-engineering-your-business-model/comment-page-1/#comment-44 Will Sun, 25 Dec 2005 05:15:23 +0000 http://www.marketing-results.com.au/blog/?p=36#comment-44 Hi Yaro - yes, it's a pretty common pattern of narrowing focus. In our case, many clients don't really know quite what they need. For example, they really want to generate enquiries online so they search for a "web designer". You and I both know that one doesn't necessarily equal the other. That's why much of our marketing centres around educating prospects and clients about what makes a profitable lead generation website and how we help clients achieve success online. More complex than it sounds! I have plenty of time on my hands at the moment so there might be a few more introspective posts to come over the coming weeks... Hi Yaro – yes, it’s a pretty common pattern of narrowing focus.

In our case, many clients don’t really know quite what they need. For example, they really want to generate enquiries online so they search for a “web designer”. You and I both know that one doesn’t necessarily equal the other.

That’s why much of our marketing centres around educating prospects and clients about what makes a profitable lead generation website and how we help clients achieve success online.

More complex than it sounds! I have plenty of time on my hands at the moment so there might be a few more introspective posts to come over the coming weeks…

]]> By: Yaro http://www.marketing-results.com.au/blog/2005/12/24/re-engineering-your-business-model/comment-page-1/#comment-43 Yaro Sun, 25 Dec 2005 02:44:10 +0000 http://www.marketing-results.com.au/blog/?p=36#comment-43 Slowly but surely you get closer to a nice tight business model. Isn't it amazing how you start off doing *anything* and eventually end up focusing on pretty much *one thing* that drives your business. It makes so much sense in the eyes of your customers - they want online leads so they look for an online lead generator, not a copywriter or web designer or marketing consultant. I like the introspective blog posts Willy, keep it up! Slowly but surely you get closer to a nice tight business model. Isn’t it amazing how you start off doing *anything* and eventually end up focusing on pretty much *one thing* that drives your business.

It makes so much sense in the eyes of your customers – they want online leads so they look for an online lead generator, not a copywriter or web designer or marketing consultant.

I like the introspective blog posts Willy, keep it up!

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