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Blogging as a Business Marketing Tool

November 19, 2005 on 12:40 pm | In Internet Marketing |

One of the most reliable and successful marketing approaches you can implement is building a list of targeted prospects.

And at the moment, Internet-based marketing combined with email list management software such as Aweber offers you a simple yet highly effective way to build a list of prospects who become your loyal clients.

So what the Dickens does all this have to do with blogging?

Just like a prospect list, a business blog allows you to build a relationship with more potential customers more cost-effectively than any other medium. Here’s why I say that…

Search engines love blog content.

Getting high search engine rankings for a standard business website is doable, but it’s not always easy (in a later post I’ll talk about why that’s so). But blog content seems to have an almost mystical ability to rank highly in search engines quickly and comparatively easily. This is essentially free targetted traffic.

Case in point: The original version of this blog started around July 2004, but you know how it is - I didn’t really have a plan about what I wanted the blog to do, and before long I stopped posting.

There must have been a gap at least 6 months with no new posts at all, yet major search engines still rank this blog #1 in Australia for the keyword phrase “Marketing Blog”. OK, that’s a pretty specialised keyword phrase, but it seems that search engines are a lot more forgiving when it comes to ranking blogs compared with regular static websites.

In short, blogs allow you to post relevant content online faster and easier than any other technology. In the US especially, non-Internet marketers have picked up on the power of blogs and are starting to do something about it, but we’re still a way behind here in Australia.

One final point - time is of the essence. If you move now, you can dominate your niche online and build a community of loyal readers . Wait, and the blogging sea will be filled with all your competitors fighting it out for a piece of the action.

Will Swayne Marketing Results

P.S. For advice on how to use blogging as a strategic marketing tool, contact me over at www.Marketing-Results.com.au