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“How To Sell Your Complex Products or Services With ‘Two-Step’ Marketing”

February 23, 2005 on 10:01 am | In General | No Comments

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It’s getting more difficult and expensive to sell products and services, (especially complex ones) using traditional advertising approaches.

That’s because it’s hard to provide enough information and build enough trust in the space of one ad or letter to motivate prospects to take action on your proposition.

Even if you’re only asking prospects to visit your showroom or contact you for a free consultation, it’s getting harder and harder to get results, because people are wary of being subjected to a sales pitch.

But what if you could find a way to have interested prospects come to YOU, rather than the other way around? To do that, you need to break down your sales process into baby-steps:

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