Will Swayne from Marketing Results blogs about...
Sales lead generation :: Website Optimisation :: Productivity
Popular Articles
FREE Audio Program
Access this content-rich audio program on how to use simple analytical methods to boost the profits of your online channel. Your privacy is guaranteed.
“Keep Your Customer in the Crosshairs of Your Ads”
February 17, 2005 on 10:24 am | In General |
Have you ever noticed that despite all that’s been written and said about selling benefits, not features, many if not most ads are not sufficiently focused on the customer. That’s a shame, because a strong customer focus is the number 1 technique for making ads and promotions profitable.
Take a quick look at your ads. Do they effectively communicate the added benefit or result that your customer will enjoy by giving you their business?
Continue reading “Keep Your Customer in the Crosshairs of Your Ads”
Related Articles
Like this article? Subscribe to my RSS Feed.
No Comments yet »
RSS feed for comments on this post.
Leave a comment
