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“Keep Your Customer in the Crosshairs of Your Ads”

February 17, 2005 on 10:24 am | In General | No Comments

Welcome back! Good to see you. If you haven't seen it, here's the archive of my best writing. Thanks for visiting!

Have you ever noticed that despite all that’s been written and said about selling benefits, not features, many if not most ads are not sufficiently focused on the customer. That’s a shame, because a strong customer focus is the number 1 technique for making ads and promotions profitable.

Take a quick look at your ads. Do they effectively communicate the added benefit or result that your customer will enjoy by giving you their business?

Continue reading “Keep Your Customer in the Crosshairs of Your Ads”