“How To Sell Your Complex Products or Services With ‘Two-Step’ Marketing”

It’s getting more difficult and expensive to sell products and services, (especially complex ones) using traditional advertising approaches.

That’s because it’s hard to provide enough information and build enough trust in the space of one ad or letter to motivate prospects to take action on your proposition.

Even if you’re only asking prospects to visit your showroom or contact you for a free consultation, it’s getting harder and harder to get results, because people are wary of being subjected to a sales pitch.

But what if you could find a way to have interested prospects come to YOU, rather than the other way around? To do that, you need to break down your sales process into baby-steps:

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“Keep Your Customer in the Crosshairs of Your Ads”

Have you ever noticed that despite all that’s been written and said about selling benefits, not features, many if not most ads are not sufficiently focused on the customer. That’s a shame, because a strong customer focus is the number 1 technique for making ads and promotions profitable.

Take a quick look at your ads. Do they effectively communicate the added benefit or result that your customer will enjoy by giving you their business?

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4 Simple Tools For Turning Your “Do Nothing” Website into a Profit Centre in 30 days or Fewer

Call me old fashioned, but I believe a website should add value to your business or organization. As a result of having a web presence, you should be getting more customer leads, making more sales and reducing your costs. Many websites fail to do that - they’re a cost centre, not a profit centre.

Whenever I look at an under-performing website, the same problems crop up again and again. Simply fixing these problems can have a dramatic effect leads and sales within a matter of days, not months. Here are 4 of these common problems, and some low-cost tools that will help you solve them…

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10 Essential Guidelines Of Profitable Online Marketing

Almost any business can have a profitable website, and it doesn’t have to be an online shop. Websites are also an excellent lead generation tool. If the value of each new customer that you bring into your business is relatively high, you only have to generate a trickle of leads online to turn a profit.

One more point: There’s a big difference between web design (placing text and graphics online) and web marketing (making money out of your website). Website design is only one part of web marketing. This article focuses on web marketing, because that’s our area of specialization. To get the best results, you should evaluate your planned or existing website against each of these 10 Guidelines.

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