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Low-Cost Repeat Marketing For SMEs

September 2, 2004 on 3:13 pm | In General | No Comments

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It’s surprising the number of small and medium businesses that don’t take active steps to encourage repeat business. They take what’s given to them, but they don’t actively seek to increase the amount of repeat business that they’re getting.

That’s a shame, because repeat business is much cheaper and easier to get than new business.

The easiest strategy to drive increased repeat business is to build an in-house list, then regularly contact that list with offers and news of interest.

Most businesses already have a list of customer names that they can mail. Or if you don’t have a list, start building one now.

In our free “Results-Driven Marketing Secrets” Newsletter, we cover a number of strategies for building a list and generating repeat business. You can sign up free at www.Marketing-Results.com.au