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Welcome…

July 15, 2004 on 5:12 pm | In General | No Comments

Welcome back! Good to see you. If you haven't seen it, here's the archive of my best writing. Thanks for visiting!

Welcome to the “Results-Driven Marketing Blog”. My hope is that this Blog will act as an idea generator and stimulator for small business owners and managers who are interested in growing their business. I’ll be sharing insights, vignettes, case studies, musings and thought-provoking questions from my work as a copywriter and marketing consultant.

But first, a little about myself: My name is Will Swayne. I’m the Managing Director of Will International Pty Ltd, a marketing consultancy based in Brisbane, Australia. Among other things, we publish a free marketing newsletter at www.Marketing-Results.com.au

My marketing background is firmly rooted in the results-oriented world of direct marketing. My first marketing job was with a Japanese marketing company by the name of JIMOS Corporation, as they went from US$3 mil to US$70 mil in sales in less than 5 years. That was a great chance to be involved in planning together hundreds of offers and campaigns, and seeing what worked and what didn’t.

After returning to Australia in late 2002, I set up my company with the goal of transferring the effective techniques of direct marketing to small and medium businesses.

Now we help clients gain a higher return on investment from their advertising and marketing activities.

With that intro out of the way, from now on this blog will take the form of mini articles and discussions. I hope you find something of value here.