Many small local businesses struggle to compete with larger franchisees in Google AdWords and Organic results. However, small business can compete on a localised SEO strategy by targeting the suburb keywords in their location.
Not only are these keywords typically less to bid on in AdWords and takes less time to rank in organic results, they are also highly relevant to the user. One of Google main goals is to provide highly relevant results to users search terms, so targeting the suburbs you are located in is a highly effective SEO strategy.
Our main goal for this client was to improve the organic traffic to the website. This client has top positions in Google AdWords so we wanted to spend some time and resources on improving the website’s authority in the organic and local Read more
Of course it will!
And at the end of the day it doesn’t really matter…
Do you remember when “TV” was called “Colour TV”? I don’t , but that is the only successful analogy I have used when discussing the future of marketing with my clients. I can talk for hours about the importance of technology and Social Media in leading a global revolution – but I am often met with blank unbelieving eyes when discussing the role of social media in their marketing strategy.
I slip ... Read more
There’s often a bit of debate over whether design is really that important for a website. If the content, copy, and strategy are otherwise all right – does the design really make a difference to your conversion rate?
The short answer: yes! Design matters a lot to conversion. People make super-fast judgements about everything –and it only takes about 50 milliseconds for a visitor to form an opinion on your website. That first impression can make a visitor quickly run for the nearest exit – or go on to convert.
For the long answer: read on!
One of our clients had a free video opt-in page that performed well. There were easily over one hundred conversions from the page each month, and the conversion rate was strong. But in the spirit of our #3 value, optimisation, I ... Read more
As Google celebrated its 15th birthday on 27th September, it also rolled out the biggest change to the core search algorithm since 2010; Hummingbird and it affects 90% of all searches on Google.
The Hummingbird update has gradually been rolled out as part of the Google updates over the past month and could have a major impact on organic traffic to websites. The regular updates to the algorithm now include Panda, Penguin and Hummingbird. However, unlike the other two major updates Hummingbird does not specifically target and penalise spam, it is designed to better understand long, complex queries.
“Hummingbird represents the most dramatic alteration to Google’s search engine since it revised the way it indexes websites three years ago as part of a redesign called Caffeine,” Read more
CAPTCHA validation (also reCAPTCHA and similar) is a popular tool used on websites to prevent annoying SPAM submissions. But with mounting criticism from lead generation specialists and an ever growing list of smart alternatives, could removing CAPTCHA actually make your online marketing easier?
What is CAPTCHA?
If you’ve ever filled out an online enquiry and have been asked to copy letters from an image or do a basic math problem, you’ve used CAPTCHA.
And if you’re currently using it on your ... Read more
Traffic generation gets most of the limelight when it comes to online marketing success.
Yet the simple fact is, when you solve your website’s CONVERSION problem, you also solve your traffic problem.
That’s because when your website converts, you can buy more clicks; you can create more content; you can fund more SEO activities; you can engage in more PR; you can monetise more social media activity.
But if your conversion rate stinks, every time you try to drive traffic, you only go deeper and deeper into the red. So if you’re going to do that, you need a sustainable economic advantage over your competitors in order to stay in the game. 99.9% of businesses have no such advantage.
So, we all agree your conversion rate has to rock. But there are actually FOUR distinct conversion rate scenarios. And each one is represented by a different Conversion Animal (TM).
Your Conversion Animal is determined by... Read more
It’s been a relatively quiet week in digital marketing news, however thanks to some of the great people in the digital marketing industry a quiet week in news just means more in-depth analysis of strategies and older news.
This week’s Top 5 Digital Marketing Blog Posts includes some awesome tips on how to get the best guest blogger for your site and how to optimise your website, to help improve your Search Engine Optimisation both generally and in a local area, and a great infographic about how to improve the conversion rates in online shopping carts. We’ll also explore how sometimes good market research can lead you to changing your marketing strategy, and finally a great method of optimising ... Read more
We’d recently set up a split test for a client on their homepage, that I thought would absolutely kill it. There were huge improvements in the copy, design, and overall strategy.
We expected a huge conversion improvement – and I anxiously checked our split test reports every day, waiting for the conclusion.
The First Stage Of Results
The split test did okay. After some exciting leaps in conversion ahead early on, the results stabilised and stopped looking so exciting. After 26 days, the improvement was only 4.73% on the original homepage.
“4.73%!?!” You can imagine what I was thinking. We couldn’t believe it, but the data doesn’t lie… we’d only managed to improve conversion by 4.73%. It does prove that one should always test, but considering our usual split test results, I wasn’t too happy.
So, I decided to redo the test – with some strategic tweaks. I re-evaluated the page from top to b... Read more
If you haven’t paid much attention to the recent buzzword of ‘Gamification’, listen up!
Last week I went to Interactive Minds @ The Edge in Brisbane, and listened to three exceptional speakers talk about Gamification in marketing. I would have to say it was the best Interactive Minds session I have been to in the last 3 years.... Read more
How We Increased A Client’s Google Display Conversion Rate By 37.08% & Reduced Cost Per Conversion By 43.70%!
The Google Display Network (GDN) is an effective way to advertise to relevant audiences across the internet. The network reaches more than 80% of the online users with over 700 million users each month. Whilst these statistics make the Display Network a very powerful advertising platform it also means there are many mistakes you can make which will lead to targeting irrelevant audiences and wasting your budget.
To really harness the power of Google’s Display Network the campaign needs to limit the audience so that only the target market will be shown the ads. Incorrect targeting can cost your company a lot of money for very little return.