If you haven’t paid much attention to the recent buzzword of ‘Gamification’, listen up!
Last week I went to Interactive Minds @ The Edge in Brisbane, and listened to three exceptional speakers talk about Gamification in marketing. I would have to say it was the best Interactive Minds session I have been to in the last 3 years.... Read more
How We Increased A Client’s Google Display Conversion Rate By 37.08% & Reduced Cost Per Conversion By 43.70%!
The Google Display Network (GDN) is an effective way to advertise to relevant audiences across the internet. The network reaches more than 80% of the online users with over 700 million users each month. Whilst these statistics make the Display Network a very powerful advertising platform it also means there are many mistakes you can make which will lead to targeting irrelevant audiences and wasting your budget.
To really harness the power of Google’s Display Network the campaign needs to limit the audience so that only the target market will be shown the ads. Incorrect targeting can cost your company a lot of money for very little return.
It has been a very busy week in the digital marketing world with the SMX conferences kicking off in the West. At Marketing Results we have been following all the social and blogging buzz around the tips, tricks and strategies revealed at the SMX conference events. And, there has been a lot of buzz!
This week’s Top Digital Marketing Blog Posts includes some of the top take-aways from the SMX events such as Google AdWords Enhanced Campaigns management tips and an infographic including fun stats and facts about the conferences. We have also included the top 10 conversion mistakes Apple is making on their website, how Google is rewriting title tags and why you must tag your URLs to avoid dark social!
1. When the Apple Falls Too Far From... Read more
My goal for a new client was simple: Reduce cost-per-conversion and increase lead volume. Pretty standard, right? However, this Google AdWords account was a little trickier than usual to optimise. The website, ads, and keywords were all in Spanish. I don’t speak Spanish.
Cost-per-conversion plummeted by 63.11% in just one month – and lead volume looks set to increase by almost 100% month-on-month (we’re tracking at a 101.49% increase in leads in March a... Read more
At Marketing Results we always strive for continuous learning in the field of digital marketing, so much in fact that we have made it one of our company values! Each week we hold training and undertake research to ensure we are on top of our game in the fast paced industry, online marketing. We understand searching the web looking for the best marketing blog posts to read can be time-consuming so we have decided to give you regular Top Digital Marketing Blogs of the Week!
This week includes posts by experts and enthusiasts about expert copywriting, content marketing and social media. Enjoy
1. Quick Course On Effective Website Copywriting
Writing great copy can be difficult. It needs to be inte... Read more
SEO Case Study: How We Increased A Client’s Organic Search Organic Visits By 159.62% & Goal Conversion Rate By 100%
Our main goal was to improve the search engine results for a client’s website. The site was ranking well for certain keywords but needed improvement for other important keywords.
To fully understand the site’s current SEO structure an on-page SEO audit was performed. This involves recording the current title tags, META descriptions, target keywords and any duplication issues.
During this analysis it became obvious that certain webpages were competing for the same target keyword. Having more than one page competing against each other for rankings in the search results is commonly known in SEO as keyword cannibalisation. People mistakenly believe that using the same target keywo... Read more
SEO can be a lengthy process before you begin to see any results in Google search rankings. However, there are certain “SEO Quick Wins” that can help your target keywords rise up in the search engine results pages.
One of these Quick Wins is fixing canonicalisation issues on a website. A canonicalisation issue occurs when an individual webpage can be loaded from multiple URLs. This duplication causes Google to divide the SEO efforts among the duplicated pages. Unfortunately, this is quite a common problem on website as most servers default to at least http://www.example.com/ and http://example.com/.
At Marketing Results we love keeping up-to-date with the latest digital marketing news and industry experiments. Digital marketing evolves at such a fast pace that researching is a vital part of our jobs. As we are researching and learning hot new topics in the industry we have decided to share our “Top 5 Digital Marketing Blog Posts” on a regular basis to save you time and effort.
This weeks top 5 digital marketing blog posts includes; top tips on social media curation, a quality cheat sheet on writing converting content and how to successfully merge your Google + and Places accounts.
1. Social Media Curation Guide
When businesses owners and marketing managers want to attract qualified traffic to their websites, the first port of call is often Google AdWords. As the most popular digital ad platform, AdWords has many benefits, including: precisely audience targeting, budget management and even managing which devices to display certain ads at different times.
With businesses making an average of $2 in revenue for every $1 they spend on AdWords, it can be very profitable if managed correctly.
The goal in AdWords is to continue to lower your cost-per-conversion whilst increasing the click-through rate of your AdWords campaign. To achieve these results you must be continuously managing, testing and improving your ads.
At Marketing Results we have expert AdWor... Read more
This week’s Top Digital Marketing Blog Posts include; optimising your mobile site, using Tom Cruise as a guide for your content strategy, SEO-friendly site migration and how Google is one step closer to dominating the world (ok…the internet!)
Consumers are s... Read more